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New retailer on the block Kit and Ace builds community

  • News
  • October 6, 2016
  • Sarah Dunn
New retailer on the block Kit and Ace builds community

Founded by the wife and son of Lululemon founder Chip Wilson, Kit and Ace has a fresh take on the mega-popular athleisure trend with its range of luxurious proprietary fibres, headed up by washable, flexible ‘technical cashmere’. Its offerings overseas have seen it focus on community-building initiatives which bring customers into the store, such as its in-store ‘supper club’ dinner parties.

Strand says the global supper clubs are about creating events which expose the attendees to new experiences, in “a forum that is not a traditional way to be introduced to a brand”. Some have been held in New Zealand but not recently – they’ll be part of the Kit and Ace plan going forward.

Currently, Strand is focusing on her ‘Chai and Cashmere’ mornings on Wednesdays. They run from 7am-11am at the label’s store at 13 Galway St, with free cups of Storm & India tea for attendees.

“I really did it to try and have a reason for people to come in, and just create a community feel,” Strand says.

“It’s such a cool morning. If I can create a space for people to get together and connect before they go to work in the morning, then that’s a lovely thing to offer.”

There's also an after-work drinks edition, 'Copper Hour'. This is held every Thursday from 5pm-6pm.

Kit and Ace has been working on its entry into New Zealand for around six months. Its strategy does not include any traditional advertising – Strand explains that the label is all about creating authentic collaboration, connecting rather than pushing itself upon consumers.

“We want people to discover and hear about it through word of mouth.”

Strand also wants to create collaborations with local brands and people, speaking of showing artwork and establishing an evening speaker series. In keeping with a key Kit and Ace value – that of respecting peoples’ time – any forthcoming event will last under an hour and a half.

That spirit of collaboration also shines through in Strand’s attitude to local competition. While its functional cashmere pieces are quite different to the more traditional 100 percent cashmere offerings currently on the market, Kit and Ace’s items also work well with pieces from other brands, Strand says. Even the staff are allowed to wear other items with their Kit and Ace gear while on the shopfloor.

Strand is currently collecting recommendations from among New Zealand retailers like Karen Walker, Kathryn Wilson and Huffer for ‘The List’, a publication which recommends the best of local food, clothing and other retail outfits to Kit and Ace’s international customers.

Kit and Ace’s future in New Zealand will depend on how the pop-up goes, Strand says: “I am really excited to get the brand fully launched into the New Zealand market, but what that looks like, only time will tell.”

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Kiwi Property makes $138m net profit for the year

  • News
  • May 21, 2019
  • Radio New Zealand
Kiwi Property makes $138m net profit for the year

Kiwi Property has reported a strong full year underlying profit, as it continues to reinvest in its Auckland retail and office properties.

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Thankyou’s latest campaign combines scent and charity work

  • News
  • May 21, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

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From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

  • Design
  • May 21, 2019
  • Idealog
From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

Most people would be in agreement that bugs, planters and room dividers don’t have much in common, but Matt Genefaas and Dan Craig would beg to differ. The two juggle running an edible insect company, Crawlers, as well as a homeware company, Made of Tomorrow. Genefaas has a chat about what the new furniture range, Space Between, was inspired by, as well as how him and Craig spend their days in slashie roles moving between pushing dried insects to the world, as well as polished mirrors and space dividers.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Why is the next generation so anxious? Here's how young founders can avoid burn-out

  • Opinion
  • May 21, 2019
  • Jennifer Young
Why is the next generation so anxious? Here's how young founders can avoid burn-out

There may be good reason to be concerned about our young entrepreneurs. Millennials and Generation Z have been labelled generation burn-out, generation snowflake and described as narcissistic, entitled, tech-dependent and fragile. They’re also oversaturated with headlines about the raft of issues like climate change they have to tackle, plus concerns about the impact of technology and social media on their mental health. Jennifer Young explores possible reasons why the younger generation is so anxious, as well as what young founders can do to avoid burn-out.

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Vodafone NZ sold to private investors for $3.4b

  • News
  • May 21, 2019
  • Radio New Zealand
Vodafone NZ sold to private investors for $3.4b

Infrastructure investor Infratil is teaming up with a Canadian investment firm to buy the local operations of Vodafone for $3.4 billion.

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Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

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