Close
 

The loyalty card battle continues: Goody expands, Mitre 10 drops Fly Buys

  • News
  • October 17, 2016
  • Elly Strang
The loyalty card battle continues: Goody expands, Mitre 10 drops Fly Buys
The Goody card.

Mitre 10 general manager of marketing Dave Elliott says the home improvement retailer will withdraw from Fly Buys early next month.

This follows its announcement last month to join Air New Zealand’s Airpoints system.

“We have greatly valued our long term association with Fly Buys, and our customers who are Fly Buys members can continue to earn Fly Buys points on their purchases at all Mitre 10 and Mitre 10 Mega stores throughout the country right up until our change-over to the new programme on 1 November 2016,” Elliott says.

“At that point we move exclusively to our partnership with Airpoints.”

He said customers would be notified directly over the coming weeks about the changes.

The loss is another blow to Fly Buys, which lost Air New Zealand as a partner last month.

The airline announced in September it was pulling out of Fly Buys to focus on its own programme, Airpoints, which has 2.2 million members.

At the time of the split, Air New Zealand’s new-found partnership with Mitre 10 was announced.

Fly Buys used to be the largest loyalty programme in New Zealand, with around 2.5 million members.

However, AA Smartfuel and Countdown’s recent loyalty card collaboration boasts 3.5 million members, surpassing Fly Buys’ claim to the title.

But despite the loss of the Mitre 10 and Air New Zealand, Fly Buys was voted the best loyalty programme in New Zealand in a Horizonpoll, with almost a third preferring it (29 percent).

Meanwhile, Goody Card, the smartphone based customer loyalty programme, has raised $750,000 in a recent capital raise.

Some of the capital will be spent on developing the Goody platform further to increase its customer base.

Goody Card founder Gorran Marusich says it’s aiming to have one million customers using its card by October 2017.

Currently, it has 400,000 members signed up and a 730-strong network of New Zealand merchants, including McDonald’s McCafe chain.

“The capital raise is a positive move both for the future of Goody Card and for our business clients and members,” Marusich says.

“It will help us keep growing, meaning we can make the service available to even more people. We are committed to becoming a market leader in cloud-based customer loyalty.”

 Goody works by replacing traditional in-store loyalty programmes.

Businesses are provided with their own branded tablet and customers can use it by either download the free Goody app or using a physical loyalty card to scan on the tablet.

Retailers track how often customers come in and offer them customised rewards for repeat business.

Founder of The Retail Collective Juanita Neville-Te Rito told The Register last week all these movements in the loyalty space come down to one thing: customer data.

She said a bigger customer pool means more data can be extracted.

“The power of the data is the ultimate hand these guys all want a part of,” Te Rito says.

“In theory, monetisation of the data is more powerful than the actual reward and recognition power of a programme, but this is a space few have really got their heads around yet.”

She said in order for a retailer’s loyalty programme to be both popular and effective, there were several key qualities it has to include.

“True personalisation, monitoring of spending to tailor the shopping experience better for me, authenticity of reward (on my terms not yours), not too many emails and less push marketing and more pull,” she said.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Kevin Murphy’s mission to reduce plastic pollution

  • News
  • June 27, 2019
  • Emily Bell
Kevin Murphy’s mission to reduce plastic pollution

Makeup, deodorant, cleansers are essentials used all over the world, every day. They are also part of a bigger picture and a much larger, growing problem; global plastic pollution. Hair product company Kevin Murphy is working on reducing its contribution to the problem by moving its range to recycled ocean plastics.

Read more
 
 
News

Idealog + Studio ZQ launch Wool-ovation competition: Enter now

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. We've teamed up with the New Zealand Merino ...

 
 

Sharesies investment platform joins the NZX

  • News
  • June 25, 2019
  • Courtney Devereux
Sharesies investment platform joins the NZX

Investment growth platform Sharesies has had a busy year in 2019, becoming B Corp certified earlier in April, and now has become an NZX participant starting this July.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Capitalise on today and invest in tomorrow at the Retail NZ Summit and SME Forum

New Zealand’s leading retail trade organization, Retail NZ, works year-round to assist its members with retail advice, benefits, industry intel and education. This July it’s ...

 
 
News

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...

 

UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}