The loyalty card battle continues: Goody expands, Mitre 10 drops Fly Buys

  • News
  • October 17, 2016
  • Elly Strang
The loyalty card battle continues: Goody expands, Mitre 10 drops Fly Buys
The Goody card.

Mitre 10 general manager of marketing Dave Elliott says the home improvement retailer will withdraw from Fly Buys early next month.

This follows its announcement last month to join Air New Zealand’s Airpoints system.

“We have greatly valued our long term association with Fly Buys, and our customers who are Fly Buys members can continue to earn Fly Buys points on their purchases at all Mitre 10 and Mitre 10 Mega stores throughout the country right up until our change-over to the new programme on 1 November 2016,” Elliott says.

“At that point we move exclusively to our partnership with Airpoints.”

He said customers would be notified directly over the coming weeks about the changes.

The loss is another blow to Fly Buys, which lost Air New Zealand as a partner last month.

The airline announced in September it was pulling out of Fly Buys to focus on its own programme, Airpoints, which has 2.2 million members.

At the time of the split, Air New Zealand’s new-found partnership with Mitre 10 was announced.

Fly Buys used to be the largest loyalty programme in New Zealand, with around 2.5 million members.

However, AA Smartfuel and Countdown’s recent loyalty card collaboration boasts 3.5 million members, surpassing Fly Buys’ claim to the title.

But despite the loss of the Mitre 10 and Air New Zealand, Fly Buys was voted the best loyalty programme in New Zealand in a Horizonpoll, with almost a third preferring it (29 percent).

Meanwhile, Goody Card, the smartphone based customer loyalty programme, has raised $750,000 in a recent capital raise.

Some of the capital will be spent on developing the Goody platform further to increase its customer base.

Goody Card founder Gorran Marusich says it’s aiming to have one million customers using its card by October 2017.

Currently, it has 400,000 members signed up and a 730-strong network of New Zealand merchants, including McDonald’s McCafe chain.

“The capital raise is a positive move both for the future of Goody Card and for our business clients and members,” Marusich says.

“It will help us keep growing, meaning we can make the service available to even more people. We are committed to becoming a market leader in cloud-based customer loyalty.”

 Goody works by replacing traditional in-store loyalty programmes.

Businesses are provided with their own branded tablet and customers can use it by either download the free Goody app or using a physical loyalty card to scan on the tablet.

Retailers track how often customers come in and offer them customised rewards for repeat business.

Founder of The Retail Collective Juanita Neville-Te Rito told The Register last week all these movements in the loyalty space come down to one thing: customer data.

She said a bigger customer pool means more data can be extracted.

“The power of the data is the ultimate hand these guys all want a part of,” Te Rito says.

“In theory, monetisation of the data is more powerful than the actual reward and recognition power of a programme, but this is a space few have really got their heads around yet.”

She said in order for a retailer’s loyalty programme to be both popular and effective, there were several key qualities it has to include.

“True personalisation, monitoring of spending to tailor the shopping experience better for me, authenticity of reward (on my terms not yours), not too many emails and less push marketing and more pull,” she said.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Kiwi Property makes $138m net profit for the year

  • News
  • May 21, 2019
  • Radio New Zealand
Kiwi Property makes $138m net profit for the year

Kiwi Property has reported a strong full year underlying profit, as it continues to reinvest in its Auckland retail and office properties.

Read more

Thankyou’s latest campaign combines scent and charity work

  • News
  • May 21, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

Read more

From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

  • Design
  • May 21, 2019
  • Idealog
From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

Most people would be in agreement that bugs, planters and room dividers don’t have much in common, but Matt Genefaas and Dan Craig would beg to differ. The two juggle running an edible insect company, Crawlers, as well as a homeware company, Made of Tomorrow. Genefaas has a chat about what the new furniture range, Space Between, was inspired by, as well as how him and Craig spend their days in slashie roles moving between pushing dried insects to the world, as well as polished mirrors and space dividers.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Why is the next generation so anxious? Here's how young founders can avoid burn-out

  • Opinion
  • May 21, 2019
  • Jennifer Young
Why is the next generation so anxious? Here's how young founders can avoid burn-out

There may be good reason to be concerned about our young entrepreneurs. Millennials and Generation Z have been labelled generation burn-out, generation snowflake and described as narcissistic, entitled, tech-dependent and fragile. They’re also oversaturated with headlines about the raft of issues like climate change they have to tackle, plus concerns about the impact of technology and social media on their mental health. Jennifer Young explores possible reasons why the younger generation is so anxious, as well as what young founders can do to avoid burn-out.

Read more

Vodafone NZ sold to private investors for $3.4b

  • News
  • May 21, 2019
  • Radio New Zealand
Vodafone NZ sold to private investors for $3.4b

Infrastructure investor Infratil is teaming up with a Canadian investment firm to buy the local operations of Vodafone for $3.4 billion.

Read more

Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit