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Two minutes with: R.M. Williams' Raju Vuppalapati

  • News
  • September 21, 2016
  • Sarah Dunn
Two minutes with: R.M. Williams' Raju Vuppalapati

R.M.Williams is opening flagship stores in New York City, London, Auckland and Wellington this year. Most people wouldn’t view our biggest city and our capital as logical follow-ons from the first two centres – how does New Zealand fit into R.M.Williams’ global strategy?
 

It is important for us to be ale to share the unique craftsmanship of R.M.Williams along with its heritage with the world. We have been watching New Zealand’s economy including the growth in GDP, house prices, and retail and feel it is an environment that will continue to strengthen, and that is something we want to be a part of.

Also, with the often-tough climate conditions of New Zealand it is the perfect environment for R.M.Williams product. Our products are purposely built from the boots up, to last a lifetime and can endure the harsh conditions of then Australian outback.

Some global retail companies have used New Zealand as a test market for products which are later rolled out worldwide. Is R.M.Williams likely to pursue this approach?
 

Not at this stage, the offering of R.M.Williams product in both our Wellington and Auckland stores will reflect the availability in the Australian market.

Our New Zealand stores will carry an extensive collection of our best products including the newly introduced burnished leather ‘Craftsman’ boot for men, the stylish lace up ‘Rickaby’ boot, new women’s ‘Adelaide’ boot, iconic handmade plaited belts, crafted leather wallets, accessories, along men’s and women’s apparel.

They will also carry R.M.Williams’ new ‘Bespoke’ service. Our Bespoke service allows customers to create their own unique pair of Craftsman or Adelaide boots. 

I understand R.M.Williams is targeting new demographics with a wider footwear and apparel offer. Can you tell us a bit about these products, and the consumer trends that are driving demand for them?
 

When designing new product we are looking to the heritage of R.M.Williams for inspiration and interpreting it in a contemporary way to offer our customers exciting new product. For example, in our SS17 collection the brand’s ‘Rider’ denim jacket has been given new life, coming in a washed-and-worn style as well as ridged black denim, and also modern, sueded leather.

As the brand has embarked on a global-expansion strategy, we need to be offering apparel and footwear for our global customer that is suited to diverse tastes.

The brand’s global styling will reflect the preferences of the global market, while also reflecting the rugged and dependable look that has always characterised R.M.Williams, which is the heart of the brand’s appeal.

This story originally appeared in NZ Retail magazine issue 745 August/September 2016

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How do Kiwis do their Christmas shopping at Mighty Ape?

  • News
  • November 20, 2019
How do Kiwis do their Christmas shopping at Mighty Ape?

New Zealand e-tailer Mighty Ape surveyed 2,962 Kiwi shoppers post-Christmas last year. Among its findings are that Black Friday is officially bigger than Boxing Day among its audience, with almost four times as many products were sold on Black Friday compared to Boxing Day 2018. Cyber Monday, the online-only sale that falls on the Monday following Black Friday, has also proven to be popular with Kiwis. It now also outsells Boxing Day at Mighty Ape.​ ​It's presented further findings in a clever infographic.

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Introducing New World's 2019 Christmas ad

  • News
  • November 19, 2019
  • StopPress Team
Introducing New World's 2019 Christmas ad

New World and Colenso BBDO have unveiled this year’s Christmas ad, showing the generous Kiwi tradition of inviting every available Tom, Dick and Harry to Christmas lunch, resulting in many mouths to feed.

Read more
 
 

Raglan Coconut Yoghurt's Latesha Randall reports back from the US on what's hip and happening

  • News
  • November 19, 2019
  • Latesha Randall
Raglan Coconut Yoghurt's Latesha Randall reports back from the US on what's hip and happening

Latesha Randall is ​the co-founder of Raglan Coconut Yoghurt, a delicious dairy-free yoghurt born out of a beautiful town two hours south of Auckland. She previously documented the adventures of her company when it was a start-up in a column in Idealog – you can read it here. Recently, Randall traveled to the 2019 Natural Products Expo in Baltimore, USA and observed the food trends that were happening abroad. New Zealand foodies, take note: here, she reports back on what she thinks will be big contenders in the future food space.

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  • The Register team
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  • Opinion
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  • Sarah Dunn
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  • News
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  • The Register team
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Read more
 
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