Close
 

Idealog explores Dunedin's independent spirit

  • News
  • September 15, 2016
  • Idealog
Idealog explores Dunedin's independent spirit

The indie spirit is almost like a mantra in Dunedin. It can be seen in the craft beer scene, in the real-foods cafes, the juices, the premium coffee, in the artisan shoe factory McKinlays, in the farmer’s market - widely regarded as one of the best and most vibrant in the country - and, continuing on from the halcyon days of ‘The Dunedin Sound’, in the music. 

Quality and uniqueness is valued in Dunedin, perhaps moving against the tide of a fast-fashion, convenience world.

“I see people deciding to support local artisan and craft products and services when they can here because they realise it is part of what makes Dunedin what it is,” Fishrider Recordsowner Ian Henderson says. 

Fishrider Records presses some of Dunedin's best "underground pop" on vinyl records (with a UK partner), and exports it to a mainly overseas audience.

The label has been running for ten years and has released 18 records - and despite audiences increasingly moving to digital - Henderson says the business is in the growth phase.

“Labels like Flying Nun Records and Xpressway stopped releasing new Dunedin music in the 1990s,” he explains. “As an avid devotee of alternative and underground music for many decades I knew some of the music being made here was world class and would have an audience but the world no longer knew about it. It has been a labour of love to do something about that.”

Interestingly, Henderson thinks of his record store as music ‘arts and crafts’.

“Arts and crafts means more focus on creating things of lasting intrinsic value designed and crafted using local people and resources,” he explains. 

He says Dunedin is full of smaller-scale businesses making real crafted items that “become part of our lives and experience”.

One such example is Arjun Haszard, who accidentally started a premium coffee liqueur business when he moved to Dunedin five years ago, and has been caffeinating the city—and, increasingly, the nation—ever since.

With the support of the Dunedin community, the business has grown to two artisan product offerings: Quick Brown Fox Coffee Liqueur and Harpoon Cold Brew Coffee

“The community was extremely supportive, which allowed for national growth,” Haszard says. “The Farmers Market community and businesses that I sold to there were excellent supporters in those early years.”

For their businesses, the commercial kitchen space at Cargill Enterprises in South Dunedin is excellent quality and affordable. And he says it also gets the benefit of lower national shipping rates utilising backhaul. 

He also says there’s a good marketing angle being based down south. “You wouldn't put ‘made in Auckland’ on your bottle, but you would put ‘made in Dunedin’. There's a certain Emerson-esque charm that carries through with that,” he says.

You wouldn't put ‘made in Auckland’ on your bottle, but you would put ‘made in Dunedin’. There's a certain Emerson-esque charm that carries through with that" – Arjun Haszard

He says the feeling of being a specialised business in Dunedin is one of “making a difference”.

“With a low cost of living, the way you do business changes. You don't need to bust down doors and you can focus on creativity and delivering value to customers.”

Meanwhile, GUILD Dunedin is challenging the way retail is done in its space where several designers and creators share the costs and time involved in running a retail shop in the city centre. “One of the coolest upshots of this is customers are always served by one of the resident designers themselves, since we all share the staffing,” Paradox Products director Emily Cooper says. “This creates a unique shopping experience for Dunedinites and visitors to the city. Our 12 resident designers' products include ceramics, jewellery, fashion, homeware and skincare - all locally designed.”

Cooper says people can really can do their own thing in Dunedin, whatever that may be. “If you want to run a techy start-up, there'll be the support and infrastructure for that. If you want to run an online store on your terms and surf the rest of the time, you can do that too.”

Owner of artisan juice bar The Design Juicery, Courteney Johnston, adds that, for Dunedinites, healthy lifestyle is becoming more and more important.

She makes boutique cold-pressed juice and nut milk drinks, selling them out of four locations around Dunedin, and at the Otago Farmers Market. “The growing knowledge around what we consume is resulting in a shift from conventional fast food to what we describe ourselves as: healthy convenience.”

And, like her fellow Dunedin artisans, she enjoys the combination of opportunity and ease. 

 “There are so many incredible small businesses working tirelessly to create beautiful things, but when you sit down with the people behind these businesses they are relaxed, easy going, lovely people who really do encompass both ambitious drive and laid back attitudes.”

This story originally appeared on Idealog.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Countdown’s top team members honoured at its annual trade show

  • News
  • September 22, 2019
  • The Register team
Countdown’s top team members honoured at its annual trade show

Tom Jones-Griffiths from Countdown Newmarket is the grocery chain’s Store Manager of the Year 2019. He was recognised among other winning team members in a ceremony at the company’s annual trade show in Rotorua.

Read more
 
 

A temporary slowdown

  • Opinion
  • September 21, 2019
  • Satish Ranchhod
A temporary slowdown

Westpac senior economist Satish Ranchhod discusses how household spending growth has slowed in early 2019.

Read more
 
 
Design

Pams Pantry: The groundbreaking convenience store shaking up rural Canterbury

Dairies have a special place in the hearts of heartland New Zealanders, but now there’s a new format in town.

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Diamonds in a rhinestone world: How jewellers are holding fast

Pricier products from retail’s apparel segment are often described as an ‘investment purchase’, but finance professionals would disagree on most counts – except when it ...

 
 

Come and celebrate our industry with the who’s who of retail

  • News
  • September 19, 2019
  • The Register team
Come and celebrate our industry with the who’s who of retail

Our Gem Retail Hotlist is about celebrating the vitality and innovation of New Zealand’s retail sector. Get your free ticket and join our industry’s top retailers for the networking event of the year.

Read more
 

The simple excitement of inflatable advertising

  • News
  • September 17, 2019
  • Courtney Devereux
The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers.Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}