Fast fashion documentary to screen at same time as H&M opening

  • News
  • September 29, 2016
  • Elly Strang
Fast fashion documentary to screen at same time as H&M opening

The screening is being hosted by She Made This, a company that sells fairtrade products, and Good On You, an ethical fashion rating app that recently launched in New Zealand.

Good On You lead catalyst Bec McMaster says she got on board with the screening because there was an alignment of values with the ethical fashion rating app.

“Good On You hosted screenings of The True Cost earlier in the year as a part of our crowdfunding campaign, and they were very popular screenings,” McMaster says.

“The film is very important as it is often a first introduction to those seeking more information about the clothing they wear, and naturally we want to support people that are seeking this information.”

She says the date was picked to coincide with the opening of H&M’s first New Zealand store as a thoughtful counterpoint to the mega-brand’s arrival in New Zealand.

“We are keen to see this as a positive event that explores the true costs of our clothing choices,” she says.

One of the event organisers, Amy Pollok, echoed this.

“We’re so excited that international retailers are coming to New Zealand – Topshop, H&M, Zara,” she says.

“And on the day a global fashion brand arrives, we have an opportunity to talk about why our clothing choices matter. The screening timing was chosen deliberately. We see this Saturday at 10am at Sylvia as a great opportunity to think about the clothes we buy at a moment of huge consumer buzz and promotion.

“We want to spread awareness of the impact fashion has on our world – the environmental and human costs of fast fashion in particular. The True Cost is a groundbreaking documentary which asks its audience to consider, who really pays the price for our clothing?  We hope media coverage of our screening will lead to more Kiwis checking out the movie on Netflix for themselves.”

She says the more awareness consumers have of their power, the better decisions they’ll be able to make about clothing.

“As consumers we have influence over fashion brands like H&M and Zara. As more New Zealanders become informed, the pressure will only increase on big labels to follow through on the supply chain commitments they are making.”

The True Cost is a documentary about the mechanics behind the fast fashion industry. It explores who foots the bill for the rapid cycle of fast fashion clothing and finds that often, it’s lowly paid workers.

H&M recently made headlines over claims workers making it clothing in factories in Bangladesh were doing so in dangerous conditions.

However, a recent ethical fashion survey by Baptist World Aid rated H&M a B+ and said it was doing a better job of being ethical than most major fashion brands.

The report’s author Jasmin Mawson said H&M listed all its suppliers on its website, as well as annually reporting on any abuses found in its factories.

It also has promised to pay all of its textile workers a living wage by 2018.

In contrast, local retailers such as Glassons, Ezibuy, Pumpkin Patch and MacPac scored Cs or Ds in the ethical fashion survey.

H&M is also featured on the New Zealand based Good On You app for Kiwi consumers to have a look at.

Currently it has a three out of five rating, which is defined as ‘It’s a start.’

The True Cost screening

Saturday 1 October 2016

10am – 11:30am

Hoyts Cinemas Sylvia Park Mt Wellington, Auckland.

More information on the event can be found here.

​ ​

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