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Petal Cupcakes opens a second branch

  • News
  • August 2, 2016
  • Sarah Dunn
Petal Cupcakes opens a second branch

According to a 2015 report from Euromonitor, artisanal baked goods dominate the Kiwi market with an overall value share of 32 percent. The report says that rather than squeezing out the artisans, the success of in-store supermarket bakeries and chain franchises like Baker’s Delight have helped to sustain demand: “The strength of independent bakeries (particularly European-style outlets) in New Zealand is another key factor behind the enduring popularity of unpackaged/artisanal baked goods.”

Twin trends of rising health awareness and indulgence will influence consumer demand for cakes, bread, biscuits and other baked goods in the future, Euromonitor says. On the one hand, health and wellness aficionados will bolster demand for gluten-free, organic and low-carb products, particularly in bread products. On the other, it’s the indulgence trend which is fuelling demand for “higher-quality and more luxurious products” like cakes and pastries.

Petal owner Sally Gibson says the team noticed a lot of orders coming through from the North Shore. Delivery to this part of Auckland was tougher to get right as it involved crossing the Auckland Harbour bridge, so Gibson decided to bite the bullet and hunt for premises.

“North Shore customers love our cupcakes, but delivery is a bit pricier from Newmarket, and it can take a while to get there, especially in peak traffic,” Gibson says. “And that is not ideal when all you want is to satisfy a sweet tooth!”

Takapuna’s mixture of residential and business appealed to Gibson.

A photo posted by Petal (@petalgifts) on

Petal Cupcakes makes over 1300 cupcakes per day. It handles individual orders and corporates, with 18 flavours on offer, including unusual combinations like . Petal’s Takapuna store opened on Monday.

The company also has an unusual promotion offer – ‘Random acts of cupcakes’. This allows members of the public to nominate charities for a weekly batch of complimentary cupcakes. This initiative is funded by dollar-matching – customers are offered the option to make a cupcake donation, which is matched by Petal.

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Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

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2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

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Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
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Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

  • News
  • July 11, 2019
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The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

  • News
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Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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