Louise Douglas: International fashion jeweller inspired by nature

  • News
  • August 3, 2016
  • Jenny Keown
Louise Douglas: International fashion jeweller inspired by nature

Louise Douglas brought her home-based business from the US to Nelson about five years ago.  

After working out of her garage for a couple of years, she branched out and set up a boutique store in Nile St in Nelson – a craft industry corner in the town.

There she works on her collections, with the help of an assistant, and customers can see her jewellery coming to life.

Her nature-inspired pieces are what New Zealanders connect to, she says. And it was watching the bees feeding on the lavender outside her studio window that inspired Douglas to create a bee necklance that paid homage to them.

Her bee necklace is hand carved from beeswax and cast in sterling silver or bronze and plated in 22k gold. The bee’s “dancing bottom” is a high-grade freshwater pearl.

The necklace comes with a package of Wild Forage wildflower seeds to attract bees to the garden. Proceeds from the seeds go to the National Bee Keepers Association of NZ.


Douglas says her work doesn’t fit solely in high fashion or craft, but is a mix of both.

“I want jewellery that is fashion-orientated and NZ made and handmade, and that is a genre that is new, and people are kind of getting their head around it,” she says.

Her Nelson boutique is pumping with customers in the summer, she says, with a mix of tourists and locals. “People like to buy to send to their family overseas, and we get all kinds of tourists – lots from Auckland, Christchurch, Australia, the US and China,” she says.

She supplies 13 stores around New Zealand, and sells goods through her online site, but says 50 percent of her income comes through the boutique store.

Douglas has enjoyed an international career as a jewller, including a 15-year stint in New York, designing collections for major departnment stores including Saks Fifth Avenue.

She also worked for private labels Old Navy, Express, Antropology and Banana Republic.

“My journey as a jeweller was a lot different to others jewellers. It was fast paced, we were always working on our own collections. It taught me about how to edit new designs, and understand what makes a good collection,” she says.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Macpac has created an online megastore

  • Technology
  • September 13, 2019
  • The Register
Macpac has created an online megastore

New Zealand outdoor equipment retailer Macpac found its website wasn’t keeping up with its $10 million plus international expansion, so it’s invested in a new site which introduces new content, accessibility and a frictionless experience.

Read more

Pak'nSave wins August's Ad Impact Award

  • News
  • September 12, 2019
  • StopPress Team
Pak'nSave wins August's Ad Impact Award

August was an amazing month for advertising and choosing a winner of the Colmar Brunton Ad Impact Award was a difficult task. This month, the honour goes to PAK’nSAVE with their latest advertisement ‘Saveyest Country’, which uses their classic stick man to show how New Zealanders are saving, not just at PAK’nSAVE.

Read more

Spark’s new concept store at Westfield Newmarket

  • Design
  • September 12, 2019
  • Sarah Dunn
Spark’s new concept store at Westfield Newmarket

When Westfield Newmarket opened, telecommunications company Spark took the opportunity to launch a new concept store which prioritised innovative technology and an immersive retail experience.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Trust the process: Is there still a place for liquor licensing trusts?

Liquor licensing trusts are a unique corner of the retail market, but is the model still relevant in our fast-changing business environment? Sarah Dunn weighs ...

Sponsored content

Recruitment with a fresh frame of mind

Frame Retail is the recruitment agency with an eye for fashion retail.


Kathmandu becomes Australia and New Zealand’s largest B Corp business

  • News
  • September 11, 2019
  • The Register
Kathmandu becomes Australia and New Zealand’s largest B Corp business

Listed outdoor goods retailer Kathmandu has secured B Corp accreditation, making it the largest business of its kind to have done so in Australia and New Zealand.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit