Kiwi shoe retailer Staavias calls for assistance to get to the US

  • News
  • August 4, 2016
  • Sarah Dunn
Kiwi shoe retailer Staavias calls for assistance to get to the US

Inspired by her own struggle to find attractive, well-fitting shoes, 29-year-old Lui quit her day job in January to make fashion-forward footwear for women with wide feet from sizes 10 to 14. Her company, Staavias, has gone from strength to strength ever since, selling directly to women all over the world.

The connection with Zappos was initiated when Lui approached the Amazon-owned behemoth for  a supply deal earlier this year.

“They replied saying it’s a long process to go through, and I actually didn’t hear back from them for ages.”

Then last Monday, less than 24 hours after arriving in China to pick up samples for Staavias’ second collection, Lui received an extraordinary invitation. Zappos has offered to sponsor Lui to attend its vendor party in Las Vegas, plus a two-day workshop with the chief executive and his team. This will include a tour of the Zappos headquarters. She has also been offered sponsored entry into the Magic Las Vegas fashion trade show, and the chance to present her Staavias shoe line to Zappos for consideration. The whole suite of events will run from August 10 – 16.

“They said, ‘You’re going to pitch face to face, but first, we’ll teach you how to do it,’” Lui says.

This offer is a dream come true for Lui: “I was in my hotel room all by myself, and I just danced around the room.”

However, it could not have come at a worse time in terms of cashflow. If Zappos had got in touch two weeks ago, Lui says she could have “made some adjustments”, but now, Lui is fully financially committed to launching Staavias’ second collection in October.

Zappos has generously offered to sponsor her for half the cost of her accommodation, but the rest of this cost, plus flights to the US and extra baggage allowance to hold the samples she wants to show at the Magic trade fair, is beyond Lui’s reach. She has set up a Givealittle page to raise the extra $5000 she needs to cover these costs.

Lui is full of hope and confidence about taking Staavias into the US market. She loves the thrill of pushing through barriers and using her entrepreneurial skills to make Staavias a success.

“I always wanted it to move fast – I had goals, like getting stocked in x amount of stores in a certain amount of time.”

“But this is literally next week.”

Lui had hoped to take Staavias into Australia and Samoa first, but with a little help, the brand’s first extra-New Zealand market could be the US instead.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...


Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit