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Andrea Moore broadens business strategy with a new line to launch in Farmers

  • News
  • August 1, 2016
  • Will Bowman
Andrea Moore broadens business strategy with a new line to launch in Farmers

With more than a decade in the New Zealand fashion industry, Andrea Moore is set to launch a secondary range - I AM - into Farmers stores later this year to secure a path for long-term growth of the brand. 

The move by Moore, with business and life partner Brian Molloy, builds on their seven stores already operating throughout New Zealand and its launch marks a strategic step change for the already well established brand.

"With I AM we're appealing to the weekend personality of our Andrea Moore customers with a playful collection designed to work together and make dressing easy," says Moore.

The launch is a considered step in a broader business strategy and secures a path for long-term growth for the brand. The goal is to make design integrity accessible and affordable for a broader market in New Zealand.

The line itself, described as "bold and playful," will comprise of 26 styles focused around interchangeable separates and dresses in bespoke prints. Items in the collection will retail from $69.99 to $189.99.

Farmers group merchandising manager Eula Wood says its is thrilled to be housing the all-new I AM collection.

"Andrea Moore is one of New Zealand's leading designers and her fresh, contemporary collection will be welcomed by Farmers shoppers," says Wood.

Farmers, who operate more than 50 stores nationwide, present a unique scalable opportunity for the fashion label, while giving themselves a refreshing, New Zealand-centric, design element to their growing range of apparel.

"The I AM collection is one of many new-season changes that will help to further position Farmers as a modern shopping destination among Kiwis. It signifies an exciting direction for the department store," says Wood.

The much sought after label is known for its signature use of color, original prints and celebrating the individuality, strength and creativity of women. The new line stays true to this aesthetic, with Moore being inspired by a playful attitude, combining quirky prints with strong and simple shapes.

With a considered move to grow the brand, Andrea Moore & Co Limited has decided to aid the next stage of development with the launch of an online investment offer, available to the public from 27 July 2016, via Snowball Effect, the New Zealand based private equity marketplace.

The move is an innovative approach to raising the significant funds required to support the growth of the brand and presents an opportunity for the public and customers to have equity in the company as it moves into a new phase of growth.

The goal of the Snowball Effect campaign is to raise between $250,000 and $750,000 for between 6.7 percent and 17.6 percent of the shares in the company. Once raised, the funds will help finance the working capital requirements for their expected growth.

"We're genuinely excited about the growth opportunities available to Andrea Moore," says Molloy. "The Snowball Effect platform appealed to us as a very democratic way of reaching a broad range of investors. It allows us to connect with the growing market of people out there who are looking for high growth private enterprise opportunities outside the more traditional avenues such as investing in the stock market. Many of those people are our customers, so we also saw it as a way to bring them even closer as we progress on our journey as a business."

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Hemp products go beyond the specialty shelves

  • News
  • March 25, 2019
  • Sarah Dunn
Hemp products go beyond the specialty shelves

Since hemp seeds’ legalisation for growing, manufacture and sale in November 2018, supermarkets have quickly pivoted to include hemp products such as protein powder in their health food and specialty sections, but the trendy ingredient has already found its way into mainstream product categories.

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No longer just for hippies: Is hemp the next coconut oil?

  • News
  • March 25, 2019
  • Sarah Dunn
No longer just for hippies: Is hemp the next coconut oil?

The Naturally Good Expo, held over June 2 – 3 in Sydney, will bring retailers, brands and practitioners together to learn about all things healthy, organic and natural. Among the topics discussed by industry leaders at the expo is the recent legalisation of hemp – it’s popping up everywhere. We asked John Leith of supplier Hemp Oz and speaker Susan Tapper of Holistic Marketing Healthy Sales for more information about this exciting new product category.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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  • The Register
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  • News
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  • News
  • March 21, 2019
  • Radio New Zealand
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