Close
 

Success in the ‘burbs: new experiences attract locals and visitors alike

  • News
  • July 19, 2016
  • Will Bowman
Success in the ‘burbs: new experiences attract locals and visitors alike

More and more food and beverage businesses are seeking to set up shop in the suburbs surrounding already thriving centres. From a purely commercial point of view, a suburban location presents significant savings in rent, a more generously-sized shop space and better parking.

Andrew Fearnside, owner of Wild Wheat, operates an artisan baked goods business with outlets in Howick, Milford, and Three Kings. He says rents are more reasonable in these parts of town and the exposure is great with the premises being on busy roads in reasonably affluent areas.

Simon Wilson said in a 2014 Metro article that opening of L’Oeuf may seem like a piece of Ponsonby that has been stranded in suburbia, but that in fact it was a sure sign that a mixed and engaging community culture is developing in the area.

The strength of a community was reinforced for the owners of L’Oeuf who have since opened two more eateries, both in suburban blocks of shops in Auckland.

“For those who are lucky enough to have a fantastic café within walking distance of their home, the experience is even more appealing. These days people appreciate being able to walk to the retailers and services they’re looking for. So if a great café pops up in their suburb, which they visit without having to think about parking, so much the better,” says JLL retail specialist JJ Hong.

As well as winning over the discerning residents of the area, retail and hospitality operators have to create an experience that is indeed worth travelling for.

“Customers are happy to travel to other suburbs to visit new retailers – so long as they believe the experience is going to be good,” Hong says. People enjoy the sense of discovery they get from visiting a café, bar, or retailer that’s offering something new or different.

Also from JLL, Pritesh Ishvarlal said that what these businesses are doing is very popular, “You drive past on the weekend and you’ll see groups of people happily standing on the street waiting for a table.”

It’s the unique and refreshing experience that has attracted consumers to these businesses after they gravitated towards previously less popular areas. And there are clear benefits to becoming part of the fabric of the neighbourhood – you become their local and from that comes loyalty.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?

 
 

A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more
 

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}