Close
 

Secret shopper: Duncan Greive

  • News
  • July 28, 2016
  • The Register team
Secret shopper: Duncan Greive

+ What was the last purchase you were excited about, and why? 

This is so tedious, but it was an iPhone 6s. I’d been limping along with a 5 for two years, an old lame dog clinging to life by the slenderest of threads. I put it out of its misery in late March and feel like the fanciest guy in the world now that I have a phone that doesn’t glare at me resentfully when asked to perform a humdrum function like ‘send a text’.

+ Can you tell us about a retail experience you’ve had that was exciting or interesting?

There’s this store I will not name because I don’t want it to become any more popular than it already is. But it sells expired and near-expired food in South Auckland, and is just a magical wonderland with which my whole family is obsessed. We journey down, the five of us, on a Saturday morning, full of hope in our hearts. The beauty is that you never know what will be there, but you know it’ll be very, very cheap. There are weird English lollies, weird Middle-Eastern snacks, weird American chips. Dairy products in particular are a treasure trove, with the added excitement of not knowing which might make you ill. I love it all.

+ What was your worst retail experience?

On an overcast afternoon a few years back I was out looking for props to decorate a retail environment for Barkers. It was a pop-up store with a sports theme, so we were seeking out weathered paraphernalia to dress the counter. I wandered into a particular establishment and asked the proprietor for help. He pointed me to a sad collection of broken wickets, half-sets of golf clubs and a deflated rugby ball. It was grim, and my expression probably revealed too much of my thoughts. We had an increasingly heated argument, neither of us behaving particularly well. It ended with him chasing me out of the store wielding a child’s cricket bat. I probably deserved it, but it wasn’t a great experience.

+ Tell us about a purchase that's solved a problem for you.

At The Spinoff we record a number of podcasts, and have consistently had problems trying to get a host, two guests and a producer all with audio out of a portable mixing desk. For nearly a year we made do with a Frankenstein’s monster of different spltters and adaptors, one of which was always on the verge of death. One day José Barbosa, our in-house producer, appearing with an octopus-like Belkin adaptor which gives us up to six headphone jacks and a sense of audio peace we’ve never known.

+ Can you think of any item or service that would be useful to you but doesn't exist yet?

The 40 Year Old Virgin has much to commend it as a comedy. But the thing which has stayed with me was his partner’s occupation: the ‘we sell your stuff on eBay store’. That seems a no-brainer to me! A one stop Trade Me shop, which handles all the horrible person-to-person crap that makes online auctioneering a source of deep dread. Who wouldn’t pay almost any percentage of their fee to avoid that?

+ What’s an item that you’re planning on buying soon?

Always a new television. I read the JB Hi-Fi catalogues in the Weekend Herald with the excitement you’re meant to have when you pick up Canvas. I never actually buy the TVs, but am in a constant and agitated state of planning for that purchase.

+ What's your favourite store? 

Kmart. The transformation from that groaning, nearly-dead department nightmare to the ultra-cheap, well-designed store of my dreams is the greatest retail transformation of our times. I will go there any time for any reason.

This story originally appeared in NZRetail magazine issue 744 June / July 2016

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Design

Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.

 
 

Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more
 
 

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
 
 
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

 

New ecommerce start-up Beer Hug prioritises fresh brews

  • News
  • October 8, 2019
  • The Register team
New ecommerce start-up Beer Hug prioritises fresh brews

A recently-launched online marketplace named Beer Hug aims to get fresher craft beer to consumers faster. Co-founder Adam Prentice shared some insight with us into why freshness is important.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}