Close
 

The rise and rise of Ruby

  • News
  • July 20, 2016
  • Caitlin Salter
The rise and rise of Ruby

While the new store is officially number 10, there are currently only nine stores operating after the lease ended at the Auckland Airport store earlier this month.

Managing director Christine Sharma says the new store’s location is a good move for business.

“It’s really good to have a full presence on the North Shore and to get Takapuna back to the level of shopping environment it should be.”

The new store is in-keeping with the elegant Ruby style, but with a few changes to keep up with the evolving trends.

Pink velvet furnishings are a nod to the first Ruby store, which opened in Auckland’s High St in 2002. Its centrepiece was a pink velvet loveseat.

Auckland’s high street retail scene is changing rapidly with the influx of international retailers being introduced to the market. Sharma says while the arrivals of Top Shop, Zara and H&M rock the boat at first, things do settle back to normal.

“The cake is only so big and the pieces are getting divided into more and more companies.

“It will return to a normal trading pattern once everyone’s gone to the new stores and the initial excitement wears off.”

As international retailers increasingly dominate the market, Ruby has a focus on refining and perfecting what the stores offer, whether that is the shopping experience, items for sale or how a store looks, she says.

“We have to keep evolving Ruby and trying to deliver a better product as the market shifts.”

With larger chain stores having much quicker stock cycles, customers have come to expect sale products more often. For now, Ruby is sticking to its guns with its traditional model of only hosting a sale twice a year.

“We’ve stuck with that and it works because our customers can trust that when they buy something from us it won’t be on the sale rack next week.

“We’re happy with it at this point, you just have to keep reassessing.”

Ruby’s parent company, De Vere Investments, added New Zealand menswear company Meccano to its books in March this year.

Being able to share head office structure, retail teams and information has been a positive experience for both companies, Sharma says.

“At the moment we’re just focused on having everything running well, opening a new Ruby store and adding 15 new stores to the family is enough for one year.”

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Kevin Murphy’s mission to reduce plastic pollution

  • News
  • June 27, 2019
  • Emily Bell
Kevin Murphy’s mission to reduce plastic pollution

Makeup, deodorant, cleansers are essentials used all over the world, every day. They are also part of a bigger picture and a much larger, growing problem; global plastic pollution. Hair product company Kevin Murphy is working on reducing its contribution to the problem by moving its range to recycled ocean plastics.

Read more
 
 
News

Idealog + Studio ZQ launch Wool-ovation competition: Enter now

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. We've teamed up with the New Zealand Merino ...

 
 

Sharesies investment platform joins the NZX

  • News
  • June 25, 2019
  • Courtney Devereux
Sharesies investment platform joins the NZX

Investment growth platform Sharesies has had a busy year in 2019, becoming B Corp certified earlier in April, and now has become an NZX participant starting this July.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Capitalise on today and invest in tomorrow at the Retail NZ Summit and SME Forum

New Zealand’s leading retail trade organization, Retail NZ, works year-round to assist its members with retail advice, benefits, industry intel and education. This July it’s ...

 
 
News

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...

 

UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
UPDATED: Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}