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Cake shops are in vogue: Tomboy opens in Wellington

  • News
  • July 14, 2016
  • Jenny Keown
Cake shops are in vogue: Tomboy opens in Wellington

“It has been a whirlwind… emotional and special,” says Marinkovich. “The locals have been very welcoming and supportive, which is really fantastic.”

Marinkovich’s signature fresh, natural cakes topped with edible flowers and freeze-dried fruit are on offer at Tomboy, along with biscuits, salads, bread, lollies and sandwiches.

“It (Tomboy) doesn’t have a genre, I just try and do food that Kiwis love and do it well,” she says.

Her products are sold from the shop, and also via an ecommerce operation powered by Shopify. An ingenious system has been set up on Facebook which allows customers to directly inquire about particular cakes without leaving the platform.

Tomboy, named after Marinkovich’s five-year old son, joins an impressive and growing list of popular cake shops , such as The Caker on K Road in Auckland, and Bluebells Cakery that now has three stores across Auckland.

The 28-year old can’t pinpoint why cakes are in vogue, but she says cakes in New Zealand have evolved from the Women’s Weekly staples of old.

“Now we can have cakes that are beautiful, fresh, organic, raw, sugar-free, dairy-free and basically everything covered in edible flowers and freeze-dried fruit and handmade chocolate,” she says.

A self-taught baker, Marinkovich began baking at a young age influenced by her Croatian and Kiwi grandmothers.

When Marinkovich was about seven years old, she came up with the idea of a banana café where everything was made out of bananas.

“I think perhaps I’ve been waiting for the day I opened my shop since I was a little girl and so it (my first day) was full on. Trying to get the right food up, understanding the flow of service, and talking to people,” she says.

Marinkovich worked in hospitality since she was 14 years old, and spent ten years working for Ruth Pretty Catering before going to work for celebrated Australian chef Neil Perry in Sydney.

Her first job in a kitchen was two years ago when she was offered the role of head baker at Prefab.

“That was basically the final stage for me in understanding every aspect of hospitality before embarking on my own venture,” she says.

She has always wanted to own her own business, expressing her love of food and giving back to the community. Marinkovich says she doesn’t want to get massively big, but make food that people love and get to know the locals of Mt Victoria.

Bluebells Cakery, founded by Karla Goodwin who learnt her craft at the internationally known Primrose Bakery in London, has three stores across Auckland.

The Caker on Auckland’s K Road, founded by Jordan Rondel, has enjoyed huge success.

Her business began as a blog in 2010, and one of her first customers was Karen Walker who ordered some cakes to sell at the Department Store Café, and momentum grew from there. She now sells popular boxed cake mixes, and opened a new, larger premises earlier this year.

Talented, 22 year old baker Niuafe Junior Malupo, has his own business, Niu Cakery in New Lynn, and he is booked months in advance.

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Restaurant Brands turns 22

  • News
  • March 26, 2019
  • Sarah Dunn
Restaurant Brands turns 22

As it prepares to celebrate its 22nd birthday, the listed corporate franchisor foresees a sunny future for the three – soon to be four - multi-site branded food retail chains it manages in New Zealand.

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Linwood businesses struggle in mosque attack aftermath

  • News
  • March 26, 2019
  • Radio New Zealand
Linwood businesses struggle in mosque attack aftermath

A group of Christchurch businesses are struggling to get back on their feet after the attack on their neighbouring Linwood Mosque. Photo: RNZ / Katie Todd

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Farmers account awarded to Clemenger Group

  • News
  • March 26, 2019
  • StopPress Team
Farmers account awarded to Clemenger Group

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hemp products go beyond the specialty shelves

  • News
  • March 25, 2019
  • Sarah Dunn
Hemp products go beyond the specialty shelves

Since hemp seeds’ legalisation for growing, manufacture and sale in November 2018, supermarkets have quickly pivoted to include hemp products such as protein powder in their health food and specialty sections, but the trendy ingredient has already found its way into mainstream product categories.

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No longer just for hippies: Is hemp the next coconut oil?

  • News
  • March 25, 2019
  • Sarah Dunn
No longer just for hippies: Is hemp the next coconut oil?

The Naturally Good Expo, held over June 2 – 3 in Sydney, will bring retailers, brands and practitioners together to learn about all things healthy, organic and natural. Among the topics discussed by industry leaders at the expo is the recent legalisation of hemp – it’s popping up everywhere. We asked John Leith of supplier Hemp Oz and speaker Susan Tapper of Holistic Marketing Healthy Sales for more information about this exciting new product category.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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