Cake shops are in vogue: Tomboy opens in Wellington

  • News
  • July 14, 2016
  • Jenny Keown
Cake shops are in vogue: Tomboy opens in Wellington

“It has been a whirlwind… emotional and special,” says Marinkovich. “The locals have been very welcoming and supportive, which is really fantastic.”

Marinkovich’s signature fresh, natural cakes topped with edible flowers and freeze-dried fruit are on offer at Tomboy, along with biscuits, salads, bread, lollies and sandwiches.

“It (Tomboy) doesn’t have a genre, I just try and do food that Kiwis love and do it well,” she says.

Her products are sold from the shop, and also via an ecommerce operation powered by Shopify. An ingenious system has been set up on Facebook which allows customers to directly inquire about particular cakes without leaving the platform.

Tomboy, named after Marinkovich’s five-year old son, joins an impressive and growing list of popular cake shops , such as The Caker on K Road in Auckland, and Bluebells Cakery that now has three stores across Auckland.

The 28-year old can’t pinpoint why cakes are in vogue, but she says cakes in New Zealand have evolved from the Women’s Weekly staples of old.

“Now we can have cakes that are beautiful, fresh, organic, raw, sugar-free, dairy-free and basically everything covered in edible flowers and freeze-dried fruit and handmade chocolate,” she says.

A self-taught baker, Marinkovich began baking at a young age influenced by her Croatian and Kiwi grandmothers.

When Marinkovich was about seven years old, she came up with the idea of a banana café where everything was made out of bananas.

“I think perhaps I’ve been waiting for the day I opened my shop since I was a little girl and so it (my first day) was full on. Trying to get the right food up, understanding the flow of service, and talking to people,” she says.

Marinkovich worked in hospitality since she was 14 years old, and spent ten years working for Ruth Pretty Catering before going to work for celebrated Australian chef Neil Perry in Sydney.

Her first job in a kitchen was two years ago when she was offered the role of head baker at Prefab.

“That was basically the final stage for me in understanding every aspect of hospitality before embarking on my own venture,” she says.

She has always wanted to own her own business, expressing her love of food and giving back to the community. Marinkovich says she doesn’t want to get massively big, but make food that people love and get to know the locals of Mt Victoria.

Bluebells Cakery, founded by Karla Goodwin who learnt her craft at the internationally known Primrose Bakery in London, has three stores across Auckland.

The Caker on Auckland’s K Road, founded by Jordan Rondel, has enjoyed huge success.

Her business began as a blog in 2010, and one of her first customers was Karen Walker who ordered some cakes to sell at the Department Store Café, and momentum grew from there. She now sells popular boxed cake mixes, and opened a new, larger premises earlier this year.

Talented, 22 year old baker Niuafe Junior Malupo, has his own business, Niu Cakery in New Lynn, and he is booked months in advance.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


First Aid Pod aims to give privacy to those in need

  • News
  • June 20, 2018
  • Elly Strang
First Aid Pod aims to give privacy to those in need

If you’ve ever been involved in an emergency in a public space, you’ll know that privacy is often desired for both the person under duress and the first aid responder trying to help. Three Dunedin retail workers had seen it happen all too often, so they’ve created the First Aid Pod – a pop-up tent that provides shelter and all the medical gear necessary to deal with such a situation.

Read more
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
How to open a store
Sarah Dunn considers what it would take to ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Thankyou wants customers to fly its logo from a crane

  • News
  • June 18, 2018
  • Sarah Dunn
Thankyou wants customers to fly its logo from a crane

Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit