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Start-up promises hipster threads for dogs

  • News
  • June 13, 2016
  • The Register team
Start-up promises hipster threads for dogs

Mid last year, Camp Cloon was launched to fill a gap in the booming fashion industry - the gap where dogs reside.

The label is outdoor-centric and draws inspiration from Huffer, with touches of the classic American scout culture thrown in: think, chequered neckties, woollen blankets, and pup-tents. For pups.

Among its offerings is this $24 stick, which has been carved out of wood into a stick shape.



 

The brand’s inspirations follow the global trend towards “humanisation” that drove global spending on pet goods past the $100 billion mark last year.

Market research firm Euromonitor International indicates 2016 sales of pet goods are expected to undergo robust growth in New Zealand, America, Canada, and the United Kingdom.

Camp Cloon foundersJocelyn Closs and Ryan MacPherson are partners in life and business. They're are riding that wave of growth and are now able to leave their day jobs to focus on the company. They were named as ones to watch after being featured as a Shopify success story.

The name is a mash up of the company's signature Wes Anderson-style "scout and camp" vibe with the name of Closs and MacPherson's own pup, Clooney. 

“When we got Clooney we needed the basic accessories and couldn’t find the level of quality we were after at pet stores," MacPherson says. "There needed to be something more premium and design focused."

Since launch the brand has filled the racks with more than 90 products from hoodies and beanies to pup-tents and backpacks. 

They’ve used social media to get the Camp Cloon name out there with a powerful social influencer ‘The Fat Jewish’ helping their entry into the American market. 

“We sent him some clothes for his dogs and he liked them," MacPherson says.

Perhaps more importantly, he shared images of the dog clothing to his more than 8 million followers. 

One of Camp Cloon's first stockists was in New York, which was a hugely valuable first step. North America now represents the label's biggest market.

“North Americans are much more accustomed to dressing their dogs, while New Zealanders and Australians haven’t quite embraced it in the same way," MacPherson says.

While there are stockists in more than 10 countries, the brand doesn’t have any in New Zealand as to avoid taking away from its own channel, namely, the website. 

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Foodstuffs’ Baden Ngan Kee has passed away

  • Who's Where
  • July 16, 2019
  • The Register team
Foodstuffs’ Baden Ngan Kee has passed away

Foodstuffs has announced that its former executive Baden Ngan Kee has passed away after a battle with lung cancer.

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2 Cheap Cars fined $438,000 under the Fair Trading Act

  • News
  • July 14, 2019
  • The Register team
2 Cheap Cars fined $438,000 under the Fair Trading Act

Used car dealer 2 Cheap Cars has been fined $438,000 for its use of “warranty waiver” documents and marketing statements described as “deliberately misleading”.

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Retail's new best friend

  • In association with the IHA Global Innovation Awards (GIA)
  • July 13, 2019
  • Anne Kong
Retail's new best friend

As the heart and soul of retailing further evolves, stores and the essence of shopping will continue to morph in unimaginable ways. However, amidst the storm of change, there is one aspect of shopping that remains pure, constant and motivational – the aspirational moment. Anne Kong, member of the GIA expert jury, shares her thoughts.

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Bendon looks to sell brands after financing falters

  • News
  • July 12, 2019
  • Radio New Zealand
Bendon looks to sell brands after financing falters

Bendon lingerie is looking to sell some of its brands as the future of the company becomes more uncertain.

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Smirnoff Pure helps Kiwis discover local artists with Spotify partnership

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  • July 11, 2019
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The music we love is made up of many influences, including where we live. In its latest campaign, Smirnoff Pure and YoungShand tapped into the unique vibes of New Zealand and set out to help Kiwis discover the music that moves the cities and suburbs they call home.

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Outgoing Spark CEO Simon Moutter talks transformation, diversity and leaving a legacy beyond just metrics

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Simon Moutter has just wrapped up a seven-year tenure at telecommunications company Spark. Under his rein, the changes the company has gone through are nothing short of radical, from its name (Telecom to Spark), to its operating model (traditional to agile), to its culture (publicly called out to inclusive) to its structure (one monopoly brand to many). Here, Moutter has a candid chat about his journey as CEO, the company's push to be a more diverse and inclusive workplace and how one of his biggest lessons learned was he couldn’t solve a cultural issue with processes and strategy.

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