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Start-up promises hipster threads for dogs

  • News
  • June 13, 2016
  • The Register team
Start-up promises hipster threads for dogs

Mid last year, Camp Cloon was launched to fill a gap in the booming fashion industry - the gap where dogs reside.

The label is outdoor-centric and draws inspiration from Huffer, with touches of the classic American scout culture thrown in: think, chequered neckties, woollen blankets, and pup-tents. For pups.

Among its offerings is this $24 stick, which has been carved out of wood into a stick shape.



 

The brand’s inspirations follow the global trend towards “humanisation” that drove global spending on pet goods past the $100 billion mark last year.

Market research firm Euromonitor International indicates 2016 sales of pet goods are expected to undergo robust growth in New Zealand, America, Canada, and the United Kingdom.

Camp Cloon foundersJocelyn Closs and Ryan MacPherson are partners in life and business. They're are riding that wave of growth and are now able to leave their day jobs to focus on the company. They were named as ones to watch after being featured as a Shopify success story.

The name is a mash up of the company's signature Wes Anderson-style "scout and camp" vibe with the name of Closs and MacPherson's own pup, Clooney. 

“When we got Clooney we needed the basic accessories and couldn’t find the level of quality we were after at pet stores," MacPherson says. "There needed to be something more premium and design focused."

Since launch the brand has filled the racks with more than 90 products from hoodies and beanies to pup-tents and backpacks. 

They’ve used social media to get the Camp Cloon name out there with a powerful social influencer ‘The Fat Jewish’ helping their entry into the American market. 

“We sent him some clothes for his dogs and he liked them," MacPherson says.

Perhaps more importantly, he shared images of the dog clothing to his more than 8 million followers. 

One of Camp Cloon's first stockists was in New York, which was a hugely valuable first step. North America now represents the label's biggest market.

“North Americans are much more accustomed to dressing their dogs, while New Zealanders and Australians haven’t quite embraced it in the same way," MacPherson says.

While there are stockists in more than 10 countries, the brand doesn’t have any in New Zealand as to avoid taking away from its own channel, namely, the website. 

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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  • Who's Where
  • July 18, 2019
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  • Design
  • July 17, 2019
  • Sarah Dunn
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  • News
  • July 16, 2019
  • Idealog
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Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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