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Retail NZ quarterly report shows confidence is high as winter looms

  • News
  • June 2, 2016
  • Will Bowman
Retail NZ quarterly report shows confidence is high as winter looms

The retailers that exceeded their sales targets were typically operating in recreational goods and clothing, footwear, and accessories. Positive influences appeared to be seasonal, with a long period of settled weather as well as number of long weekends and an early Easter.

A third of retailers didn't meet their targets, however, with the majority being smaller retailers experiencing ongoing price pressure from larger retailers and offshore websites.

Retailers in rural sectors continued to be concerned about the flow-on effects of the dairy price downturn.

The period included end-of-tax-year stock takes coupled with the introduction of new health and safety legislation that took retailers away from their core business due to additional administration pressures.

Despite these pressures, as retailers met or exceeded sales targets there has been a growing sense of confidence, which is expected to continue over the next three months with 69 percent of retailers expecting to meet their targets next quarter.

A new season heralds new opportunities and challenges, with sports and camping retailers hoping to bolster sales with the arrival of the ski and hunting seasons, while apparel retailers are expecting sales to pick up on the back of a warmer than normal autumn.

As confidence is expected to grow over the next three months, employment intentions follow suit with 72 percent of respondents expecting to retain staff levels and 15 percent anticipating bringing on more staff.

By the numbers

Best performing categories (total value of sales):

  • Non-store and communication based retailing up 9.8 percent to $366m
  • Electrical and electronic goods up 3.7 percent to $808m
  • Accommodation up 2.8 percent to $892m

Worst performing categories (total value of sales):

  • Specialised food down 3.3 percent to $382m
  • Liquor down 0.7 percent to $390m
  • Hardware down 0.1 percent to $1.673b

Regions:

North Island

  • Auckland up 1.8 percent to $7.525b
  • Waikato down 2.9 percent to $1.857b
  • Wellington down 2.0 percent to $1.877b
  • Remainder up 0.6 percent to $3.954b
  • Total North Island up 0.4 percent to $15.213b

South Island

  • Canterbury down 1.5 percent to $2.787b
  • Remainder up 1.4 percent to $2.159b
  • Total South Island down 0.3 percent to $4.946b

​ ​

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

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A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more
 

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
 
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