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The oracle has spoken: cherry-picking the best bits from Mary Meeker's latest internet trends report

  • News
  • June 7, 2016
  • StopPress Team
The oracle has spoken: cherry-picking the best bits from Mary Meeker's latest internet trends report

The internet has grown faster as an advertising channel than TV or radio. 

But a huge proportion of that digital revenue is going to just two main players. 

Based on time spent metrics, there's still a big revenue opportunity on mobile (although smartphone growth is slowing globally). 

But people are increasingly trying to block mobile ads. 

The way we're being marketed to is changing as we move online, and so is the way we're buying. 

We live in the age of the exponential organisation, where companies are growing faster than ever before. And e-commerce is a big area of potential growth. 

Facebook is dominant among the young, but there are other social platforms on its tail.  The next phase of video viewing is personal—and live. 

Social media is where businesses need to be focused if they hope to offer customer service.  We're typing less and talking more to our computers and phones. 

Data as a platform: data is easier to create and cheaper to store, leading to a whole heap of data-based products, more data breaches and more concern over data storage. 

At a macro level, some of the major growth drivers of the past few years are 'losing their mojo' and the global economy is slowing.  But, on the plus side we're living much longer. 

Check out the full presentation here, the various other presentations from over the years here and see Meeker's presentation below. 

This article originally appeared on Stoppress.  

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Regional rollercoaster: Selling to the Kardashians from Matiere

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Selling to the Kardashians from Matiere

In the final article from NZ Retail magazine's nine-part series on regional retail, we're sharing the amazing story of how SME retailer Solvej Swings got its product into the home of one of the world's most influential consumers.

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Regional rollercoaster: Arrowtown

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Arrowtown

We're examining seven regional towns as part of a wider series. This time, it's Arrowtown under the microscope.

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Regional rollercoaster: Greymouth

  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Greymouth

How are retailers in Greymouth adapting to our dynamic business environment? As part of a nine-part series, we took a look.

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Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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  • News
  • April 24, 2019
  • Rachel Helyer Donaldson
Regional rollercoaster: Kaikoura

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  • News
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  • Rachel Helyer Donaldson
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  • News
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  • Rachel Helyer Donaldson
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