The pizza chain has stepped away from its traditional model of whole pizzas with the introduction of pizza-by-the-slice that is ready to eat in under three minutes.
“Pizza by the slice has been on our radar for a while,” says Hell general manager Ben Cumming. “The time feels right for us to pave a new path to Hell for time-poor professionals and late-night snackers who want to sate their appetites.”
The store will provide a launchpad for a number of pizza-by-the-slice outlets around the country.
The offering may seem novel, but in the bustling central city, it follows premium pizza brands like Sals and Il Buco, which are a popular lunch stop for business people and tourists in need of a quick and manageable bite to eat.
The store opening marks the chain’s 69th throughout the country and comes off the back of a successful 12 months that saw it moving to free-range ingredients, as well as adding a new component to its delivery system.
The same Victoria St store has adopted the use of electric delivery bikes, a shrewd move when considering a recent story covered by The Register.
“Our electric bikes are fast in congested areas” said Cumming, “These low-emission vehicles are another way in which we have looked to satisfy customers’ desires in a responsible way, while also improving our speed of service in traffic-heavy urban areas.”