Close
 

A store within a store: Canali at Vance Vivian

  • News
  • May 6, 2016
  • Sarah Dunn
A store within a store: Canali at Vance Vivian

Vance Vivian, which specialises in made-to-measure suits, is New Zealand’s only stockist of Canali. The Italian company was founded in 1934. Its Asia Pacific regional director, Vincenzo Carrieri, emphasised the commonalities between his business and Vance Vivian when he opened the store in person, saying Canali is also a third-generation family business.

I understand Vance Vivian has been on Lambton Quay for 16 years. Can you tell us about how the retail landscape in that area has changed over time?

The retail landscape on Lambton Quay has changed dramatically over the last few years. It was starting to look a little tired, but the redevelopment of the ANZ Bank building, including Nespresso; the Harbour City Centre and now our own T&G Building has revitalised this area of Lambton Quay. When this building is finally completed, and with David Jones opening in a few months, this side of Lambton Quay will become the place to be for exclusive, high end retailing.

Tell us about the refurbishment process at 201 Lambton Quay. How long did it go on for? How did you mitigate disruption to the business?

The refurbishment of this building commenced in April 2015 with stage one being the corner shops that for a few years had only held temporary tenancies. Once that area was completed, we relocated our store next door on September 2.

This area had been fully strengthened. It still retained the high stud ceiling that we were used to but because of the larger floor area and more 'square' shape, many customers commented on the space and height, and how different it looked. In fact, it was fractionally lower than our previous ceiling, but this made us determined to retain and improve on this 'illusion of infinite space' by the clever use of lighting and a darker colour palette when we returned to our refurbished location.

There was a small amount of disruption and the odd bit of dust, but hours of work and noise levels had been one of the main topics discussed with the project manager before any work was started on the building. The entire demolition/expansion/strengthening and refurbishment of our store, including the installation of the custom-made Canali fittings and flooring, as well as carpeting, plumbing, wiring, lighting and painting was completed over a five and a half month period. We returned to our store on the 18th of February 2016.

Will the refurbishment allow Vance Vivian to offer new services besides the Canali concept store?

Obviously with the added space, we are able to better display and promote our products. We also made a conscious effort to improve visibility from both sides of Lambton Quay - with new, larger signage and larger display windows to better merchandise and tell more of a story using our mannequins and adhesive window decals.

Another imported brand that, along with Canali, is exclusive to us in New Zealand - Bugatti - supplied us with several pieces of their 'shop in shop' furniture that allows us to showcase that brand in a separate area within Vance Vivian. This was shipped to us from Germany, and offers the customer a unique, European shopping experience. You would have to travel a long way across the world to find a similar, independently owned and managed business that stocks these brands in such close proximity within one store.

How has the concept store been received by shoppers? Do you believe it’s attracting more foot traffic to Vance Vivian?

As stated above, we have tried to bring a truly international shopping experience to the men of Wellington, and New Zealand. This new store has been very well received by both existing and new clients. We enjoy working within this environment, and actively promote ourselves as both a men’s fashion retailer leading the way in the latest in elegant, tailored, quality clothing, and also one that is proud of its history and heritage as a Wellington family business. 

What’s the next big project at Vance Vivian?

The major brands we carry have suggested a possible second store in Auckland, and would be more than happy to support us in a similar way to what they have already done. At this point in time, we are happy to concentrate on building on the success of our store in surviving both the last 92 years, and also the last 12 months of refurbishment.

We are seeing a new customer coming through the doors that wants a quality product, good advice, experience and service; something that is missing from a number of stores that have either recently closed down, or simply don't have the products or staff knowledge. We must retain the core values of our business and what we offer our customer, what it is that attracts him into our store and what he actually wants from our product. 

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Restaurant Brands turns 22

  • News
  • March 26, 2019
  • Sarah Dunn
Restaurant Brands turns 22

As it prepares to celebrate its 22nd birthday, the listed corporate franchisor foresees a sunny future for the three – soon to be four - multi-site branded food retail chains it manages in New Zealand.

Read more
 
 

Linwood businesses struggle in mosque attack aftermath

  • News
  • March 26, 2019
  • Radio New Zealand
Linwood businesses struggle in mosque attack aftermath

A group of Christchurch businesses are struggling to get back on their feet after the attack on their neighbouring Linwood Mosque. Photo: RNZ / Katie Todd

Read more
 
 

Farmers account awarded to Clemenger Group

  • News
  • March 26, 2019
  • StopPress Team
Farmers account awarded to Clemenger Group

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Hemp products go beyond the specialty shelves

  • News
  • March 25, 2019
  • Sarah Dunn
Hemp products go beyond the specialty shelves

Since hemp seeds’ legalisation for growing, manufacture and sale in November 2018, supermarkets have quickly pivoted to include hemp products such as protein powder in their health food and specialty sections, but the trendy ingredient has already found its way into mainstream product categories.

Read more
 
 

No longer just for hippies: Is hemp the next coconut oil?

  • News
  • March 25, 2019
  • Sarah Dunn
No longer just for hippies: Is hemp the next coconut oil?

The Naturally Good Expo, held over June 2 – 3 in Sydney, will bring retailers, brands and practitioners together to learn about all things healthy, organic and natural. Among the topics discussed by industry leaders at the expo is the recent legalisation of hemp – it’s popping up everywhere. We asked John Leith of supplier Hemp Oz and speaker Susan Tapper of Holistic Marketing Healthy Sales for more information about this exciting new product category.

Read more
 

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}