The service will allow customers to buy groceries online, have them picked and packed by a personal shopper and then collecting their shopping in-store for $5.
Countdown says it’s the only supermarket retailer that offers click-and-collect at every one of its stores, from New Zealand’s largest cities to its smallest rural towns.
It also says it delivers groceries to 99 percent of the country, with more than 100 trucks on the road each day.
With more than 80,000 customers currently shopping online, national online manager Tony Petrie expects this number to growing significantly with the launch of click-and-collect.
“Countdown has a strong heritage in online shopping spanning 20 years, and we’re continuing to innovate and strengthen our offering. We want to make things easy for our customers and having click-and-collect available in every single one of our stores is one of the ways we can do this,” Petrie says.
“Customers get the benefit of our friendly team of trained personal shoppers, armed with instructions you’ve given them about just how you like your bananas or what colour toothbrushes you want for the family.
“It saves time, can help with budgeting and means no more stressful shopping trips with the kids in tow.”
The supermarket retailer will also be creating lockers in some of its stores to keep groceries fresh and secure until pick-up.
The company first begun offering online shopping 20 years ago in 1996. Now, more than 20,000 online orders are made each week.
It says online sales are set to match the equivalent of several bricks and mortar supermarkets by mid-2016.
To kickstart the nationwide offer, customers are being offered their first click-and-collect session free until the end of June.
This move follows Foodstuffs North Island’s announcement last month that it would be rolling out digital ordering nationwide later this year.
Until this year, Countdown dominated the digital ordering space, with Foodstuffs only offering digital ordering as a trial at its New World Thorndon, Wellington and Levin stores.
Foodstuffs North Island CEO Chris Quin said after trialling the digital ordering service and learning what worked with customers, the time was right to launch it.
“Foodstuffs North Island is now post-merger and we are ready to offer online shopping in more areas - as it is clear that there is a large appetite for this service,” he said.