Store owner and Mitre 10 Chairman Martin Dippie says the company has essentially created a “trade yard” for outdoor and landscaping supplies.
The centre is completely self-contained from the store, he says, with a new range of features.
“The garden and landscaping centre has its own entrance, checkouts and café, and is staffed by a dedicated team who have a wealth of experience in landscaping, horticulture and gardening,” Dippie says.
“By expanding our existing garden centre into the new building we’ve been able to greatly increase our product offering, catering for everyone from casual DIYers to professional landscapers.”
If Tourism New Zealand’s word is anything to go by, Dunedin is a good city to test out the concept in.
It says Dunedin is known to some as ‘the eco-capital of New Zealand’, with many passionate green fingers in the area.
Other features in the Mitre 10 drive-through centre include glasshouse displays, a bigger range of plants and gardening tools, a shed village and a drive-through bulk product area.
The drive-through centre concept is a development on the Mitre 10 Mega stores, which are the largest chain of garden stores in New Zealand.
There’s no word on whether this will be rolled out to the 80 other Mega stores nationwide, but if it proves to be successful Mitre 10 will be likely introduce it elsewhere.
Photo credit: Otago Daily Times