Foodstuffs finds its feet in the digital world, announces ecommerce launch

  • News
  • May 12, 2016
  • Elly Strang
Foodstuffs finds its feet in the digital world, announces ecommerce launch

Foodstuffs' retail network is made up of the New World, Pak'n Save, Four Square, Liquorland and Gilmours stores. The company has previously trialed online ordering at New World Thorndon, Wellington and New World Kapiti in the North Island. Last month the company announced the North Island could expecting to see online ordering later this year.

We talked to Foodstuffs North Island CEO Chris Quin about this below. 

While Countdown has been allowing online ordering for a while now, Foodstuffs has been biding its time. Why has Foodstuffs moved slower in getting digital grocery orders up and running?

We recognise that in the last few years, New Zealanders willingness and demand for online shopping has grown. For the past two years we have been trialing the click-and-collect service at our New World Thorndon and New World Levin stores. This trial has generated a lot of information and knowledge about how our customers like to shop in this space.  Foodstuffs North Island is now post-merger and we are ready to offer online shopping in more areas - as it is clear that there is a large appetite for this service. Food is a very important aspect in all our lives and so its very important for us to get this service right from the beginning and earn our customers trust.  

How do you predict digital orders nationwide will go? Do you think Kiwis are keen to embrace this sort of service?

A recent use of the internet survey stated that 75 percent of New Zealanders buy something online at least once a month and we know that most households visit a supermarket at least once a week.  We believe there will be a strong demand for this service and we need to learn and adapt fast once we commence the trials in more regions from October.

About  85 percent of the population own a smart phone and use them hundreds of times a day to stay connected with their world. We think that our customers will love being able to shop at their favourite supermarket brands online and it’s one more way that we can help make grocery shopping more convenient so that we all have more time to get the most out of our busy lives.

Foodstuffs North Island CEO Chris Quin

What are some food trends you’ve identified and will cater to online?

We are very aware that our customers are interested in provenance and healthy food. Especially in regards to current trends like gluten free, low sugar, organic, and whole foods. Online shopping offers the ability for customers to select food by origin, type or healthy food preference should they so desire.

Which do you think will be more popular: home delivery or click-and-collect, and why?

Current learnings from our trials indicate that popularity is about 60 percent for home delivery and 40 percent for click-and-collect. We think this trend will balance out and that customers will commence genuine omnichannel shopping – meaning that they might click and collect their core grocery items but still choose to pick their own fresh fruit and vegetables in-store.

New Zealand is still primarily a car travelling nation, consequently our supermarkets are located on the most popular driving routes so we believe that click-and-collect will meet a lot of our customers’ needs. A delivery service will also be a very important service especially as we build customer trust in our product quality and range.

What do you think will be the effect on Foodstuffs’ physical supermarket sites once online shopping takes off? Will there be less of a need to be everywhere?

Our plan is to keep placing stores where our customers need them, and online will enable us to get more out of each store. I think we will still build exciting new stores with a lot of fresh focus, but customers will be able to access them physically and online.

Why is Foodstuffs South Island's digital ordering being rolled out later than the North Island's?

The benefit of our unique business model means that one of the Foodstuffs companies can trial and fine tune a new system or service before it is rolled out nationwide. For instance, Foodstuffs South Island introduced New World’s highly successful ClubCard in July 2014 and Foodstuffs North Island is leading the way with this project.  Foodstuffs North Island’s recent roll out of SAP and the national product information management project, One Data, has allowed us to move forward with the online project.

We now have an accurate representation of each of our stores offering to its customers, which means our online service effectively puts each individual store online rather than simply providing a generic national offering. We feel this is important because our customers value our ability to meet their individual needs and the capability to create a unique customer focused offer is what our shoppers have come to expect from our New World and Pak’n Save stores.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

Read more

Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

Read more

How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

Read more

Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

Read more

What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit