Celebrating The Mint Republic's first year in business

  • News
  • May 2, 2016
  • Sarah Dunn
Celebrating The Mint Republic's first year in business
How does The Mint Republic’s brand identity differ to its previous identity as NZ Mint Jewellery?
As a part of NZ Mint, the jewellery division was a small component of a large international and predominantly male focused business – in particular with a leaning towards sci-fi fans and precious metal investors given that NZ Mint’s focus was commemorative coins and bullion trading, the jewellery division was often bound by the ideas of a structure that did not participate greatly in the retail industry in NZ. Now as a standalone jewellery business being operated by a team that has a retailer focused energy it is able to truly come into its own as a fashion focused, luxury jewellery company that speaks to women.  
What’s been the most exciting moment for you in The Mint Republic’s first year?
Probably some of the most exciting moments for me have been when we are under the greatest amount of pressure! We completed some excellent custom projects with large NZ companies and it is fantastic to know that we are so highly regarded to be approached for these partnerships.  
Tell us about the interaction between The Mint Republic and your celebrity designers, Boh Runga, Lindi Kingi and Gala Darling. Who handles what in the design and manufacture process?
The Mint Republic and each of its designers collaborate constantly, we are always on the phone, email and catching up discussing and planning our next projects and ranges, unlike many endorsement type situations you see with international jewellery houses, or fashion brands, each of our gorgeous designers are extremely hands on throughout the process of producing a product for manufacture and we consider our process a true collaboration of expertise. Myself and our small team of experts work with each designer, alongside our amazing jewellery factory to produce their high quality designs.

Are you looking to add further designers to the stable?
Growth is a huge focus for us, and we are always on the lookout for the next special partnership.
What, in your opinion, defines The Mint Republic’s overarching design aesthetic?
I think whilst each designer has a very different brand identity, our products are defined by world-class quality production, sophistication, and a luxury experience. 
I understand the website has become an important part of your business. How have you gone about growing that part of the business?​​
The website has become a showcase for our brands; it has created the outward view of what is going on within our business, the growing up, and evolution of a company that is forging its own identity. We spend a lot of time reassessing our look and feel online and making sure it is in keeping with our goals, as well as working on getting our website in front of The Mint Republic customer.
I’m told the site ships internationally. What countries are best represented in your customer base? Is there particularly good growth being seen anywhere?
Interestingly we have a strong US customer base, and we have noted that this leans in the most part to items from our Gala Darling collections. With a large international following, Gala’s designs have a broad reaching appeal. We consistently ship to Australia across all brands, but in particular seem to be sending our most patriotic pieces across the Tasman!
What’s next for The Mint Republic?
We are firmly focused on staying in the top tier the ever growing “designer” jewellery market, keeping our customers and retailers enjoying wearing and selling our products, and delighting anyone who comes into contact with us as a business and team.
Would you ever consider a bricks and mortar store?
As a wholesaler (predominantly) we have never considered a bricks and mortar store, purely as our expertise and focus is on supporting our amazing retailers and helping them to achieve the best results possible with our brands.
​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Kiwi Property makes $138m net profit for the year

  • News
  • May 21, 2019
  • Radio New Zealand
Kiwi Property makes $138m net profit for the year

Kiwi Property has reported a strong full year underlying profit, as it continues to reinvest in its Auckland retail and office properties.

Read more

Thankyou’s latest campaign combines scent and charity work

  • News
  • May 21, 2019
  • StopPress Team
Thankyou’s latest campaign combines scent and charity work

Australian charity product organisation Thankyou has launched its latest Kiwi campaign, combining that fact that 100 percent of its profit goes towards helping end global poverty with its use of perfume-grade botanical oils in its products.

Read more

From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

  • Design
  • May 21, 2019
  • Idealog
From edible insects to beautiful homeware: Made of Tomorrow’s co-founder talks its new venture

Most people would be in agreement that bugs, planters and room dividers don’t have much in common, but Matt Genefaas and Dan Craig would beg to differ. The two juggle running an edible insect company, Crawlers, as well as a homeware company, Made of Tomorrow. Genefaas has a chat about what the new furniture range, Space Between, was inspired by, as well as how him and Craig spend their days in slashie roles moving between pushing dried insects to the world, as well as polished mirrors and space dividers.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Why is the next generation so anxious? Here's how young founders can avoid burn-out

  • Opinion
  • May 21, 2019
  • Jennifer Young
Why is the next generation so anxious? Here's how young founders can avoid burn-out

There may be good reason to be concerned about our young entrepreneurs. Millennials and Generation Z have been labelled generation burn-out, generation snowflake and described as narcissistic, entitled, tech-dependent and fragile. They’re also oversaturated with headlines about the raft of issues like climate change they have to tackle, plus concerns about the impact of technology and social media on their mental health. Jennifer Young explores possible reasons why the younger generation is so anxious, as well as what young founders can do to avoid burn-out.

Read more

Vodafone NZ sold to private investors for $3.4b

  • News
  • May 21, 2019
  • Radio New Zealand
Vodafone NZ sold to private investors for $3.4b

Infrastructure investor Infratil is teaming up with a Canadian investment firm to buy the local operations of Vodafone for $3.4 billion.

Read more

Readings present revised plan for Courtenay Central

  • Property
  • May 16, 2019
  • Radio New Zealand
Readings present revised plan for Courtenay Central

The company that owns Courtenay Central in Wellington says it has big plans for redeveloping the complex - which is closed due to earthquake risks.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit