Tourist towns experience sales boom over Easter weekend

  • News
  • April 6, 2016
  • Elly Strang
Tourist towns experience sales boom over Easter weekend

Increase and decreases in sales over the Easter weekend compared to the March average:

1. Sports and outdoor (60 percent)

2. Home and lifestyle (37 percent)

3. Tourism and adventure (30 percent)

4. Cafes (-4 percent)

5. Food and drink (-7 percent)

6. Fashion and apparel (-9 percent )

Data from Vend shows that while sports and outdoor and home and lifestyle enjoyed a boost in sales, hospitality and fashion and apparel sales were down on the March average.

This may be because of growing nesting and experiential spending trends, with people spending their long weekends doing outdoor or sports activities or sprucing up their homes.

However, due to many stores having to close on Good Friday and Easter Sunday, retail spending over the break was overall still 12 percent lower than the rest of March.

Increase in sales by location over Easter weekend compared to March average:

1. Wanaka (113 percent)

2. Mount Maunganui (102 percent)

3. Taupo (85 percent)

4. National Park (65 percent)

5. Mangawhai (62 percent)

6. Queenstown (50 percent)

7. Martinborough (47 percent)

8. Russell (47 percent)

9. Rotorua (44 percent)

10. Raglan (39 percent)

Auckland and Christchurch recorded drops in trade over the long weekend, with sales in Auckland decreasing by 16 percent and in Christchurch by 18 percent. Wellington had a minor increase in sales.

Instead, it was the tourism hotspots around the country that benefited from holiday spending, despite many towns being restricted by Easter trading laws.

Wanaka and Mount Maunganui’s sales skyrocketed by more than 100 percent compared to the March average.

In both places, retailers are restricted from trading on Good Friday and Easter Sunday and risk a fine of up to $1000 if they are selling goods not on the approved list.

Wanaka Chamber of Commerce spokesman Alistair King reported close to 50,000 people entering the town over the long weekend.

Taupo, which has been ruled a tourist town and is exempt from Easter trading laws, saw an 85 percent increase in average sales.

In Raglan, which isn’t exempt, it was estimated 85 percent of shops flouted trading laws and opened their doors on Good Friday and Easter Sunday. Its sales over the Easter weekend grew by 39 percent.

Vend founder Vaughan Rowsell says stores that experienced increased sales weren’t always the stores you might expect, but there was a spike in brewery sales and petrol stations on Easter Saturday.

He was supportive for changing the Easter trading laws, saying modern-day consumers expect to be able to shop wherever and whenever it suits them, be it online or in-store.

“Retail is a competitive environment and it’s not easy to be successful in a market like New Zealand, so it makes sense that many stores want to capitalise on the holiday, particularly in smaller towns.

“We want to help retailers get ahead, and believe that New Zealand retailers need to be better supported so they can make the most of this great holiday and the tourism that comes with it, and so they can meet the needs of their modern customer, which is an easily accessible, convenient and sophisticated service.”

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Restaurant Brands turns 22

  • News
  • March 26, 2019
  • Sarah Dunn
Restaurant Brands turns 22

As it prepares to celebrate its 22nd birthday, the listed corporate franchisor foresees a sunny future for the three – soon to be four - multi-site branded food retail chains it manages in New Zealand.

Read more

Linwood businesses struggle in mosque attack aftermath

  • News
  • March 26, 2019
  • Radio New Zealand
Linwood businesses struggle in mosque attack aftermath

A group of Christchurch businesses are struggling to get back on their feet after the attack on their neighbouring Linwood Mosque. Photo: RNZ / Katie Todd

Read more

Farmers account awarded to Clemenger Group

  • News
  • March 26, 2019
  • StopPress Team
Farmers account awarded to Clemenger Group

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Hemp products go beyond the specialty shelves

  • News
  • March 25, 2019
  • Sarah Dunn
Hemp products go beyond the specialty shelves

Since hemp seeds’ legalisation for growing, manufacture and sale in November 2018, supermarkets have quickly pivoted to include hemp products such as protein powder in their health food and specialty sections, but the trendy ingredient has already found its way into mainstream product categories.

Read more

No longer just for hippies: Is hemp the next coconut oil?

  • News
  • March 25, 2019
  • Sarah Dunn
No longer just for hippies: Is hemp the next coconut oil?

The Naturally Good Expo, held over June 2 – 3 in Sydney, will bring retailers, brands and practitioners together to learn about all things healthy, organic and natural. Among the topics discussed by industry leaders at the expo is the recent legalisation of hemp – it’s popping up everywhere. We asked John Leith of supplier Hemp Oz and speaker Susan Tapper of Holistic Marketing Healthy Sales for more information about this exciting new product category.

Read more

Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit