Record Store Day plays on at New Zealand stores

  • News
  • April 18, 2016
  • Sarah Dunn
Record Store Day plays on at New Zealand stores

Record Store Day is an international event celebrated in more than 20 countries from Sweden to Japan. It was conceived in 2007 by a group of independent record store owners who wanted to spread the word about the unique culture surrounding their stores.

Participating stores must be a stand-alone brick and mortar retailer whose primariy business focuses on a physical location. Its product line must consist of at least 50 percent music retail, and it must be independent. They must also sign a ‘Record Store Day Pledge’ promising to “act in the spirit of Record Store Day, and sell the commercial Record Store Day releases to their physical customers, on Record Store Day; not to gouge them, or hold product back to sell them online.”

In New Zealand, 17 retailers meet this definition. Auckland store Real Groovy outdid itself with four bands and half a dozen DJs playing from 10am onwards. Owner Chris Hart says it would normally host an album release on this day, but as the store has just changed location, the extensive planning process involved was a step too far this year.

“That was kind of a good thing, actually, because we were really, really busy,” Hart says. “The shop was absolutely packed.”

The crowds lasted until after 5pm. Real Groovy’s basement was filled with between 100-120 people all day, and 50-75 more shoppers squeezed into the upstairs section. Hart says the foot traffic was easily three to four times that of a regular day.

Vinyl has been rising in popularity for the last 10 years, Hart says, but the big problem now is that its growth has surpassed the ability of manufacturers to keep up with production. This means that new vinyl records have become “very expensive”, particularly in the US, where Hart says major labels have “commandeered production”.

Real Groovy has seen some complaints about the expense of records coming through. In response, Hart has highlighted that the store is not responsible for setting the price of vinyl, but has tried to even the score by focusing on offering a full range of secondhand records.

“They went amazingly well,” Hart says. “I think everyone really appreciates that.”

Wellington’s Slow Boat Records anticipated such big crowds on Record Store Day that it posted a blog requesting visitors to move away from the doorways and thoroughfares upon entry. A glut of pushchairs and buggies was also foreseen, as one of the three live music acts was Anika Moa with her popular music for children.

Dennis O’Brien, owner and founder, says the scrum of customers did indeed come to pass: “We had lots of pushchairs and small people and mothers crammed up the front.”

After Moa’s gig came a live show by Wellington locals Orchestra of Spheres. Then came Dave Dobbyn with the release for his new ‘Harmony House’ LP.

O’Brien says Dobbyn drew a huge crowd and generously stayed in-store after the set, posing for photographs and chatting with fans. He confirmed that the crowds did translate into an uptick in sales.

However, O’Brien says it’s not just about the money. When Slow Boat first started participating in Record Store Day, it approached the promotion as “a way to make a few bob”, but O’Brien reports there’s been a change in attitude over the last few years. Now, O’Brien says the day is about connecting with the community and putting on an enjoyable event for shoppers.

“Even if we didn’t have Record Store Day, we’d still do it,” he says. “If you just do that once a year, it really gives a good vibe.”

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?


A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit