Close
 

Kilt’s NZ Made Challenge supports other Kiwi businesses

  • News
  • April 19, 2016
  • Sarah Dunn
Kilt’s NZ Made Challenge supports other Kiwi businesses

Tell us about why Kilt initiated the NZ Made Challenge.

New Zealand made is really important to us and being a New Zealand made fashion company, we wanted to highlight all of the great businesses that have kept their industry here in New Zealand too! 

In 2012 we decided to create NZ Made March as a fun and exciting opportunity to raise awareness throughout our company and with our customers to only purchase NZ made products, where possible, during the month of March. 

By choosing to support Kiwi companies we are keeping the skills and jobs within our country. It is important to us that we do not lose industry in NZ. We believe that the more people making their products here the better for everyone. More jobs and skills stay in NZ.

Can you list the brands involved?

We had a great range of brands on board this year from some smaller crafty New Zealand businesses to some bigger well-known brands. The list is as follows:

Barkers, Earthwise, Craft Me Up, Tui Balms, Pure Delish, Tailor Skincare, Cosy Toes, Growing Things, Pets Love, The Art Room, Kumara Fusion, RJ's Licorice, Plantae, Toodles Noodles, Sigrid’s, Anathoth, Artemis, Shh by Sadie, Spy Valley Wines, Creative Aertz, The Herb Farm, Classic Sheepskins, Crab Farm Winery, Florian Rhodes, Tui Garden Products, Notre Vie, Sanitarium, Antipodes, Mini Merino, Leonardo Skincare, Totally Devoted, Libertine Blends, Natty, Fix & Fogg, Sweet Cheeks Merino, Kaye Bustin Studios, Thunderpants, Chia, JHD, Zeelandt Brewery, Deesees creations, Re-Form, Zee Zee Merino, Smash Palace, Columbine, Rustic Printz and Crossroads Winery.

How did you make contact with them? Was it easy to explain what you wanted to do?

Contact was made via email sent directly to businesses that we had researched were NZ made. It is a fairly easy concept to explain and as we are now in the fifth year we had some great contacts already. We also had some companies contact us once the campaign had started that were keen to get involved.

What was it like, working alongside them on this campaign? 

It was great – there is a definite vibe of believing in something that we feel is important (being NZ made). All the businesses involved were really easy to work with and it was a lot of fun getting to work with them. 

Was everybody’s agenda naturally aligned or was there a bit of work to do?

Our natural alignment is being NZ made so it was all pretty easy!

Do you see the NZ Made Challenge as social activism?

That sounds pretty hard out! But yes in a way it is – we see it more as an awareness campaign. Getting people to stop and pay attention to where their products are made. The simple action of looking for where something is made and then making a habit of this. Most of the time it is an easy change as there are alternatives that are NZ made.

Do you believe retailers have a responsibility towards their communities?

Definitely. Not just retailers but every business has a responsibility toward the community. At Kilt we pride ourselves on creating a community of Kilties and we are always wanting to hear feedback and check in to ensure that what we are offering is what they require. We recently held a sense check survey earlier this year and found that for 96 percent NZ made matters to them. We also get involved in our local communities around each of our 11 boutiques.

Is that an old-fashioned idea or does it sound progressive to you? 

It feels like an old-fashioned notion but that return to responsibility I believe is progressive. As businesses, we are all responsible to the community. Looking at how we can benefit our communities is progressive.

Will there be a follow-up?

There sure will be! Next March will be bigger and better than ever.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?

 
 

A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more
 

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}