The new homewares line is dominated by polyester and microfibre, so it’s unlikely to win any awards for quality. It makes up for this by being economically priced – a king-sized duvet cover goes for US$139 – and available in a kaleidoscope of bold, Millennial-friendly designs.
Threadless is based on a crowdsourcing platform in which around 1000 designs submitted by independent creators are put to public vote each week. The 10 best of the top-scoring designs are selected and sold by Threadless, which pays a small royalty to the designer based on net profit. Each design bears the name of its creator and receives a numerical ranking based on its popularity.
The designs can be printed onto any of Threadless’ homeware items as well as the company’s established lines: art prints, jumpers, singlets, cellphone cases, diaries, tote bags and, of course, t-shirts.