The window, at the corner of Queen St and Victoria St, was used as a live stage for the shave event yesterday, which drew a significant crowd. Prominent New Zealanders such as television journalist Hilary Barry, reality television star Art Green and actors from Shortland Street wielded clippers to shear the heads of volunteers who had signed up for Leukaemia & Blood Cancer New Zealand’s (LBC) Shave for a Cure fundraiser.
Farmers staff weren’t exempt from the event - Auckland regional manager Brett van Zyl allowed Green to clip his head (pictured below).
Farmers chief executive Rod McDermott says handing over the prime store front was a powerful way for Farmers to support Shave for a Cure and to demonstrate solidarity with the six people diagnosed with a blood cancer every day.
“I think what the shave campaign represents is the opportunity for Farmers’ store teams and customers to come together at an event that’s very public and very open.”
LBC’s CEO Pru Etcheverry thanked Farmers for its support.
“Farmers’ huge national presence and involvement in the community helps us raise awareness of our work, so we in turn can help more New Zealanders.”
Farmers is a major supporter of Shave for a Cure and is also holding 21 other shave events at selected Farmers stores across the country. ‘Shave Week’ runs from April 4 – 10. Funds raised will go to help patients living with blood cancers and conditions.