Is eating the new shopping?

  • News
  • April 11, 2016
  • Elly Strang
Is eating the new shopping?

According to Statistics New Zealand, hospitality was the strongest performing retail industry in March, up $3.5 million (0.4 percent).

JLL New Zealand head of retail Chris Beasleigh says there’s only so much retail that can be fitted into a shopping development, which is why a range of food and beverage options is needed.

“Retailers have to be innovative and find new ways to engage with customers. Eating and drinking give shoppers another reason to stop by your premises and it increases their ‘dwell time’. The longer they spend interacting with your brand, the better,” he says.

Planners of shopping centres or developments can take advantage of this by making sure the mix of retail to food and beverage stores is right.

JLL retail food and beverage specialist Anthony Barton says the pay-off for retailers is increased foot traffic and potential customers.

“When you integrate the right food and beverage operator into a retail development, you get so much more foot traffic. Everyone wins.”

Beasleigh says individually, retailers can also get on board with this trend by adding an in-store restaurants or café to their store.

Internationally, luxury brands like Burberry, Gucci and Armani have created in-house hospitality offerings to become more of a destination to shoppers. Armani now has restaurants and cafes in 13 cities around the world.

“I believe that cafés and restaurants are a destination after a day’s shopping; a space where you can enjoy a smart and relaxed atmosphere,” Giorgio Armani said to Business of Fashion.

“I’ve always wanted to create a complete Armani lifestyle that reflects my ideas and can be applied to different areas, not just fashion. Restaurants and cafés seemed a logical expansion.”

More locally, there has been an increase in the number of New Zealand stores serving their products with a side of coffee.

Bookshops have been doing this for years, but fashion and gift stores are now getting in on the action.

Notable examples include Barkers High St’s coffee bar, Northcote-based Junk & Disorderly’s in-store coffee caravan and Thomas’s Department Store in Blenheim, which created an in-store café in November.

Junk & Disorderly

Barkers High St

In an interview in the latest NZRetail Magazine, co-owner Tim Thomas said the addition of a café means it’s now more of a destination store.

“What it’s done is helped to draw people into the store and is another means to engaging with customers. You might come into a clothing store once a season to buy a shirt, but you’ll come in every day to buy a coffee.”

Food and beverage offerings also tie into the growing trend of retailers making their stores more experiential to create an engaging, one-of-a-kind shopping experience.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...


Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit