Nielsen has reported that more shoppers are doing their homework on sustainability before they buy. They’re checking labels, going online to look for information on business and manufacturing practices, and paying attention to public opinion on brand behaviour.
More than 60 percent of consumers who responded to a global survey said they would be willing to pay more for a sustainable product. Key factors for these shoppers are: the product is made from fresh, natural and/or organic ingredients; the company is environmentally friendly, and the company is known for its commitment to social value.
It’s against this environment that the University of Auckland Business School is bringing Kiwi business leaders together to stimulate debate and action on sustainability issues for its Sustainability Week initiative.
Malcolm Rands from Ecostore, Captain David Morgan of Air New Zealand and Chris Morrison from All-Good Organics and Karma Cola feature in the Sustainability Week programme, alongside Phillip Mills, international CEO of Les Mills gyms.
Programme leader and former executive director of Oxfam New Zealand, Barry Coates says Sustainability Week is designed to act as a springboard for ongoing practical initiatives around business sustainability.
“There is new energy and urgency for sustainability in New Zealand,” he says. “We intend to be a catalyst for meaningful action.”
Most events are free, and all are welcome.
The week is organised around daily themes:
- Sustainability of our food system: innovative approaches to add value to our commodities, how food producers can lower carbon emissions, and what we can learn from the Fairtrade success story
- Business and economic sustainability: getting to take-off in New Zealand on socially responsible investment, and how sustainability might be affected by the Trans-Pacific Partnership Agreement
- Social sustainability and diversity: celebrating and growing social enterprise, and making the case for more gender and cultural diversity in business
- Our environmental footprint and transport: implementing a new vision for transport in Auckland, and using the UN’s Sustainable Development Goals to leverage action
- Energy and climate change: unpacking the significance of the Paris climate change deal and its challenges for New Zealand