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Valentine’s Day: the multi-million-dollar day of romance

  • News
  • February 15, 2016
  • Elly Strang
Valentine’s Day: the multi-million-dollar day of romance

The figures come from electronic payments company Paymark, which accounts for more than 75 percent of transactions in retail.

Its data found overall sales in all sectors over the weekend hit $305 million, an increase of 5.3 percent. 

Florists led the charge with the biggest hike in sales, with a massive 384 percent jump in sales to hit $989,421.

Other sectors also got a lot of love, too. Cinemas, beauty and hairdressing stores and music stores all had a lift in sales over the weekend, as shown by the graph below.

SectorWeekend 6-7thWeekend 13-14thPercentage changeMoney change
Watch And Jewellery Retailing$1,226,786$1,926,15557%$699,369
Movie Outlets$1,096,574$1,464,78733.6%$368,213

Pubs, Bars And Taverns

$6,755,371$7,170,9996.2%$415,628
Restaurants/cafes$25,720,340$27,964,7138.7%$2,244,373
Music Stores$315,308$408,72829.6%$93,420
Beauty And Hairdressing$1,964,826$3,352,72370.6%$1,387,897
Florists $204,178$989,421384.6%$785,242
Gift Stores$2,397,172$2,926,03322.1%$528,861
Pet Shops$901,557$982,3159%$80,757
Transport/travel$9,613,041$13,218,80837.5%$3,605,766
Taxi$458,102$460,7740.6%$2,672
All sectors (including those not listed above)$289,634,860$305,063,0605.3%$15,428,200

Overall sales on Paymark’s network grew 5.3 percent, but chief marketing officer Tim McFarlane wasn’t certain whether this could be fully attributed to the day of love.

“…whether that is influenced by the long weekend, the weather, or romance remaining alive and kicking isn’t something we can determine,” McFarlane says.

Palmerston North residents were found to be the country’s biggest romantics by Google, with residents Googling Valentine’s Day more than other city in the country.  

Top search terms included “Valentine’s Day NZ”, “Valentine’s Day ideas”, “Valentine’s Day cards” and “Valentine’s Day poems”.

Over in the US, spending was predicted to hit US$19.6 billion, according to the National Retail Federation.

It found the average man will spend $133.61 on gifts this year, while the average woman would spend $62.14 on their special someone.

There was also a sector of the market (perhaps the lonelier people) who planned to shower their pets with love and adoration on the big day instead.

The average American was planning on spending $26.24 on their animal companions.

This may also be the case with New Zealand and its animal lovers, with pet shops experiencing a nine percent growth in sales.
 

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H&M's 2019 designer collab will be with Giambattista Valli

  • News
  • May 24, 2019
  • Sarah Dunn
H&M's 2019 designer collab will be with Giambattista Valli

H&M's designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it's Paris-based Giambattista Valli.

Read more
 
 

Karen Walker brings back its preloved Dove Hospice pop-up

  • News
  • May 24, 2019
  • The Register team
Karen Walker brings back its preloved Dove Hospice pop-up

After a successful debut last year, Karen Walker is bringing back its Dove Hospice pop-up at the Newmarket 'Playpark' store. It will once again sell vintage hand-knitted items to fundraise for the hospice charity.

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Countdown's Own wins April's Ad Impact award

  • News
  • May 23, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

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  • News
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  • The Register team
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  • News
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  • Courtney Devereux
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Read more
 

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  • Opinion
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