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Retailers again dominate the top ten advertisers for 2015

  • News
  • February 2, 2016
  • Damien Venuto
Retailers again dominate the top ten advertisers for 2015

With an overall spend of $75 million, Foodstuffs invested the highest amount of any advertiser in 2015, followed by The Warehouse on $69 million and Harvey Norman on $68 million (interestingly, each of these businesses spent slightly less in 2015 than they did in 2014). 

Fourth position fell to Progressive, which after being the biggest spender in 2014 ($83 million) reduced its spend by over $20 million in the latest rundown.

While ad spend ebbs and flows from year to year, the drop in Progressive's spend could at least in part be attributable to the retailer's decision to pull back on print advertising last year.

In contrast to previous years, there were no banks among the big spenders this year, with ANZ dropping out after reducing ad spend from $45 million in 2014 to 31 million in 2015.  

When combined, the nation's ten biggest advertisers contributed around $538 million to overall ad spend, down significantly on the top ten $610 million spent in 2014. The latest figure is also down on the amounts contributed in 2013 ($621 milllion) and 2012 ($542 million).     

The Warehouse, Harvey Norman, Unilever, Reckitt Benckiser and Mitre 10 were the other major retail players included in the top ten this year, while the other positions were taken by Vodafone, Spark and Brand Developers (read more on Brand Developers and the infomercial industry here.)

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Global recognition for instore innovation

  • Design
  • June 20, 2019
  • Courtney Devereux
Global recognition for instore innovation

The Global Innovation Awards (GIA) program was created by the IHA and International Home + Housewares Show to foster innovation and excellence in home and housewares retailing throughout the world. This year saw 30 national winners from 29 countries. The competition is structured on a two-tier level, evaluating national and global retailers across the following metrics: Overall mission statement, vision and strategy, store design and layout, visual merchandising, displays and window displays, marketing, advertising and promotions, customer service and staff training, innovation.

Read more
 
 
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Each new year for retailers is another question mark in guessing what to present to consumers. Luckily in the world of retail, trade shows can ...

 
 
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Shoptalk 2019: The city of lights delivers

Juanita Neville-Te Rito shares a sprinkle of retail magic from Las Vegas retail conference Shoptalk.

 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Consumer confidence falls again, but still optimistic

  • News
  • June 20, 2019
  • Radio New Zealand
Consumer confidence falls again, but still optimistic

Consumers remain downbeat about the future of the economy, but are more upbeat about their own financial situations.

Read more
 
 

Automation will help retailers focus on customers

  • News
  • June 19, 2019
  • The Register team
Automation will help retailers focus on customers

More than 100 retailers have gathered at Freedom Furniture’s new Newmarket flagship to consider what the upcoming wave of automation technology offers for the industry. Speakers included Pier Smulders from Alibaba Group and Soul Machines’ Hilary O’Connor.

Read more
 

A guide to the four favourite business f***-ups I've made

  • Opinion
  • June 18, 2019
  • Wendy Thompson
A guide to the four favourite business f***-ups I've made

Wendy Thompson is the founder and CEO of the successful social media marketing agency Socialites, and has 16 years digital marketing experience in some of New Zealand's top advertising agencies. However. that doesn't mean she hasn't made her fair share of mistakes in her career. Here, in her typically colourful way, she shares four mistakes she's learnt from all her years in business – and the important lessons she learnt from them.

Read more
 
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