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Target Australia starts selling through Trade Me

  • News
  • February 18, 2016
  • Elly Strang
Target Australia starts selling through Trade Me

The range will include womenswear, with designer collaborations, maternity and plus size ranges, as well as menswear, kids’ clothing and baby gear.

Trade Me said in a statement it’s working on bringing on board suppliers who’ve got a “solid range at great prices”.

International brands selling goods through Trade Me isn’t new.

Head of Trade Me marketplace Stuart McLean says the site has many other international brands, including ApparelSave from the US, Surfstitch from Australia, SportsDirect from the UK and ShoeCenter from the US.

“These may not be familiar brand names to Kiwi consumers, but these offshore sellers stock popular brands like Nike, Calvin Klein, Gucci and plenty more,” McLean says.

Target Australia doesn’t currently ship through its website to New Zealand, so Trade Me provides the missing link for the retailer.

McLean says from a general standpoint, international retailers use offshore marketplaces as an easy way to enter new markets.

“Setting up an online presence on a number of ecommerce sites is fairly common practice for global sellers as part of their strategy.”

​ ​

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Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

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  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

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How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

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