Secret shopper: Meagan Kerr

  • News
  • February 18, 2016
  • The Register team
Secret shopper: Meagan Kerr

+ What was the last purchase you were excited about, and why? 

I am an absolute sucker for a great pair of sneakers and I recently bought myself a second pair of Nike shoes (in the same style that I already have, but a different colour). They’re like walking on a cloud and I can’t stop raving about them! I think it’s so important to have shoes that give you great support all day. Getting them on sale was a bonus as well.

+ Can you tell me about a retail experience you’ve had that was exciting or interesting?

I walked past an Autograph store in Sylvia Park and spied my dream winter coat, so had to pop in and try it on. They didn’t have my size in the colour I wanted, but the staff were extremely helpful and proceeded to call all of their other stores until they managed to track on down for me, and had it shipped to the store for me to collect a few days later. I realise that this sounds like basic customer service, but you wouldn’t believe how little retail staff seem to want to help you when you’re plus size! This was hands down the best customer service I’ve ever received in retail and has secured me as a loyal Autograph customer. I’ll drive all the way out to Sylvia Park for that great service, even though there are other stores that are closer.

+ What was your worst retail experience?

Almost every time I’ve walked into a sportswear store I’ve either been ignored or treated very rudely. I’m not taken seriously because I’m fat (actual comment overheard, “Who is she kidding? Must be lost”) or because I’m female. Just the other day I walked into an outdoors store to buy a new backpack. The two salespeople avoided eye contact and ignored me, instead going straight to assist my partner… who was not there to buy anything. Needless to say they didn’t get my money!

+ Tell me about a purchase that's solved a problem for you.  

Finding a store that stocks bras in my size and offers a great fit service is hands down the most valuable thing for me. Like many women, I was wearing the wrong size (and shape) bra, but once I visited the team at Avokado I found out what a big difference having a great fitting foundation can make to your confidence and your outfits.

+ Can you think of any item or service that would be useful to you but doesn't exist yet?

I would love to have online stores showing what garments look like in a variety of sizes and shapes so I can make a more educated guess at what it might look like on me. If your size range is from 12-26, but you only ever show clothes on a smooth size 12 model, then as a short-ish size 24/26 woman with a large bust and hips but a smaller waist, I have no idea what that garment is going to look like on me.

+ What’s an item that you’re planning on buying soon?

Summer is on the way, so I’m on the lookout for a new bikini and some sandals. Plus maybe some new sneakers, because I can never have enough of them.

+ What's your favourite store? 

I’m obsessed with Australian fashion brand 17 Sundays. They have an online store and some pieces are stocked in various retail stores in New Zealand and Australia. I love their clothes because they really fit my style and are designed specifically with plus-size women in mind. When I have shopped online with them they are super helpful and their range makes it difficult for me to browse their site and not find something that I want! I’d love for them to open a fully stocked store here in New Zealand.

This story was originally published in NZRetail magazine issue 741, December 2015 / January 2016.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Idealog + Studio ZQ launch Wool-ovation competition: Enter now

Idealog is one of the few media brands dedicated to celebrating New Zealand’s special brand of creativity. We've teamed up with the New Zealand Merino ...


Sharesies investment platform joins the NZX

  • News
  • June 25, 2019
  • Courtney Devereux
Sharesies investment platform joins the NZX

Investment growth platform Sharesies has had a busy year in 2019, becoming B Corp certified earlier in April, and now has become an NZX participant starting this July.

Read more

Capitalise on today and invest in tomorrow at the Retail NZ Summit and SME Forum

New Zealand’s leading retail trade organization, Retail NZ, works year-round to assist its members with retail advice, benefits, industry intel and education. This July it’s ...


Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Ambiente: A window on the world

Global forces like Brexit and climate change are affecting trade worldwide. Sarah Dunn consults the Ambiente trade fair in Germany for evidence of how this ...


Sephora beauty bus to tour New Zealand ahead of store launch

  • News
  • June 24, 2019
  • Emily Bell
Sephora beauty bus to tour New Zealand ahead of store launch

If you hadn’t already heard, global beauty giant Sephora is coming to Auckland this July. Founded in France by Dominique Mandonnaud in 1970 and owned by luxury goods group LVMH Moët Hennessy Louis Vuitto, Sephora has since become a leading beauty pioneer, community and trailblazer in the industry, to say the least.

Read more

Pottery Barn hits the New Zealand market through Ballantynes

  • News
  • June 21, 2019
  • Sarah Dunn
Pottery Barn hits the New Zealand market through Ballantynes

Heritage Canterbury department store Ballantynes is introducing the US brands Pottery Barn, Pottery Barn Kids and West Elm to the Kiwi market through a New Zealand exclusive partnership with Williams-Sonoma.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit