Lush Australia New Zealand used the opportunity to both post a cheeky shower photo and stand up for equal rights, profiling two of its same sex employees who are in a relationship.
Pak'n Save took the chance to post a few pun-laden Stickman pictures.
Time Out wooed customers to its store through deliciously baked goods.
Real Groovy paid tribute to Nicholas Cage.
Air New Zealand spread the love by urging its social media followers to “woo” it with their best pick-up lines for the chance to win a romantic getaway to Hawaii.
This follows on from its release of a heart-warming love story last week, where it reunited old wartime lovers, after 71 years apart.
Whittaker’s hinted at the ultimate Valentine’s Day gift.
Gladeye showed how people can feel the love for their brand, literally, with Vibrundies. Deep, intimate, pulsating love.
Burger Burger and Fuller’s played match makers, setting young singles up on blind dates via a campaign through Motion Sickness Studio.
Lewis Road Creamery launched a Valentine’s campaign off the back of the release of its new ice cream by organising a Valentine’s Day picnic competition.
And finally, Lion Red sent into the Tangible office its own interpretation of roses in the form of a dozen Lion Reds with a pretty bow and balloon and a lovely card reading ‘Beer mine’.