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Great mistakes I've made: Simon Pound

  • News
  • February 25, 2016
  • Sarah Dunn
Great mistakes I've made: Simon Pound

When Pound and Starnes, his partner, set out to open a pop-up store in Newmarket, they learned the importance of location, location, location.

 The first site they chose looked fantastic – at first. It was a 1920s character building with beautiful lighting and a layout that lent itself to generous changing rooms. The pair didn’t smell a rat, or rather, a fish, until after fitting the site out and holding a grand opening event.

“It was perfect in every way except where it was,” laments Pound. “To find us customers had to wander up past the ‘Smelly Alley’ connecting Teed St and Kent St, past decaying vegetables and a daily rinse of fish blood.”

Although it was only 200 metres away from the action in Teed St and Osborne St, the site suffered from its fishy neighbours. It was also opposite a Lone Star and abutting a panelbeaters’ shop. On reflection, Pound says the site was the wrong place for a high-end luxurious fashion label like Ingrid Starnes.

Pound says the last couple of years have added a lot to Kent St in the form of blowdry bar Dry & Tea, cult restaurant Burger Burger, Best Ugly Bagels and more.

“But when we opened it was us and the fish scales and it was a hard few months.”

He and Starnes spent a few months “tearing [their] hair out and dusting things” before moving just 100 metres to a carefully-chosen new spot on Teed St. The new site was in the same area but sheltered from the fish smell and opposite a popular café. Takings leapt by 30 percent overnight.

“For the record, the fish place and vege place in the lane are excellent if you are looking for dinner ingredients, but if you are trying to entice customers to your new store, I’ve learnt it’s better if they don’t have to step over rotting heads of cabbage and fish,” Pound says.

Pound believes a true ‘retail genius’ might be able to make a poor location work: “But if you are such a retail genius, you probably wouldn’t be trying.”

This story was originally published in NZRetail Magazine issue 740.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

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Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

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  • News
  • March 20, 2019
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In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

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