Close
 

Ecommerce trends for 2016: an expert weighs in

  • News
  • January 14, 2016
  • Elly Strang
Ecommerce trends for 2016: an expert weighs in

Last year was an eventful year for most retail companies. They had to learn to how to hone social media skills, face international competition both online and on the ground, and of course, make sure their ecommerce sites were up to speed with the rest of them.

However, more than anything else, it seemed to be a year of expansion - Kiwi retailers branching out overseas, and overseas retailers announcing they were coming here. The Register and NZRetail Magazine editor Sarah Dunn aptly dubbed it the year "the year of international retail".

So, what's on the cards for ecommerce in 2016? More of the same, according to eStar CEO Andrew Buxton.

"Savvy retailers are taking their brands internationally, digital first and we'll see that more in 2016," he says.

He says most of the company's clients saw their digital channels grow by an average of 38 percent from 2014 to 2015.

This will continue to grow, he says, as online is proven to be the quickest and most cost-effective way to get into international markets.

"Briscoes as a major retailer have been very savvy with this, pushing into Australia to open a new growth opportunity there. Targeting regions and countries with similar markets and legal frameworks to Australia and New Zealand, allows retailers to establish systems and support processes before branching into those territories with different payment methods, delivery and legal requirements, such as Asia."
 
He says another trend that's growing is major brands in New Zealand such as Country Road, The Warehouse or Hannahs are pushing customers towards their online channels when they don't have an item in stock.

"This is treated as a separate purchase and stores are rarely credited with the sale, but this will soon change when customers are able to pay for online and physical stock all in the same transaction at the POS – then the customer has the choice of having the online purchase sent to a store, collection point or home.

"Also, retailers need to ensure that store stock files are regularly updated to their website so that customers can see which branch has the item they want, so that they can go and get it straight away without having to wait for it to be delivered."

He says eStar can see a time when stores in Auckland, Wellington and Christchurch will have short delivery promises of four hours, so customers can pay a premium and get items really quickly.

"This is already available in countries with heavier population density, but it will be happening more wide spread in New Zealand and Australia where there are enough stores and depots to ensure availability. 

"Country Road is doing this in Australia and New Zealand now. However, execution is key. For example, in Australia, whilst [online apparel site] The Iconic promises next day delivery, over 30 percent of orders fail to be delivered this way. Fulfilment execution is a critical driver of customer satisfaction and brand experience," Buxton says.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

H&M's 2019 designer collab will be with Giambattista Valli

  • News
  • May 24, 2019
  • Sarah Dunn
H&M's 2019 designer collab will be with Giambattista Valli

H&M's designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it's Paris-based Giambattista Valli.

Read more
 
 

Karen Walker brings back its preloved Dove Hospice pop-up

  • News
  • May 24, 2019
  • The Register team
Karen Walker brings back its preloved Dove Hospice pop-up

After a successful debut last year, Karen Walker is bringing back its Dove Hospice pop-up at the Newmarket 'Playpark' store. It will once again sell vintage hand-knitted items to fundraise for the hospice charity.

Read more
 
 

Countdown's Own wins April's Ad Impact award

  • News
  • May 23, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Kiwi fashion label Maggie Marilyn launches new website

  • News
  • May 23, 2019
  • The Register team
Kiwi fashion label Maggie Marilyn launches new website

The new website launched by New Zealand fashion label Maggie Marilyn prioritises transparency and sustainability.

Read more
 
 

Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

  • News
  • May 23, 2019
  • Courtney Devereux
Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

There’s a movement afoot globally to create more companies that balance purpose with profit and view business as a force for good. Called Certified B Corporations, companies that meet the highest standards of social and environmental performance, public transparency and legal accountability can become certified. As of April, Sharesies investment platform was the first financial company nationally to qualify for the B Corp certification, joining just 22 other New Zealand B Corp certified businesses. CEO Brooke Roberts talks us through the process, and the benefits for businesses in becoming certified.

Read more
 

The benefits of rewarding non-transactional activities

  • Opinion
  • May 23, 2019
  • Ros Netto
The benefits of rewarding non-transactional activities

Product and price is all very well, but retailers are increasingly seeking to avoid discounting by incentivising non-transactional behaviours instead. Ros Netto, consultant at Truth Customer Academy, shares some advice.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}