The growing recognition by major retailers that the online digital store is their flagship store - the most visited, an essential part of the customer journey, as well as integral to local stores and international expansion - has to be among the smartest moves of the year.
Examples, of this smart move include Farmers finally getting a digital store in 2015, Kathmandu proposing to make digital a key part of its international expansion, and Briscoes testing the market by launching an Australian site.
Another smart move was The Warehouse opening a click and collect only store in downtown Auckland – this is the first of its type in New Zealand.
Training. This year has been another big one for retailers who wanted to keep their business humming, keep customers coming back, and maintain and increase sales.
Modern retailers know that excellent customer experience is vital and that relies on developing great staff. So, they’ve taken on hard-working initiatives like ServiceIQ’s Qual Link and on-job training programmes to give staff the professional retail skills to not only compete, but also to boost the brand and create a positive culture.
Retailers working with us include BP, Noel Leeming, Hunting & Fishing, Rockshop, Farmers, Z Energy, Mitre 10, Resene, The Warehouse and many others. They’re after consistently high standards, so many training programmes rollout nationwide and thousands of people earn and learn the tricks of the trade on job.
Top Retail Ltd and Barkers
We opened Topshop Topman at 203 Queen St in March 2015 and Auckland fashion fans turned out in droves to welcome us into the city. The store’s two-level, 1000 square metre site is the best billboard in Auckland and attracts fashion lovers of all ages.
The brands have been in New Zealand since 2009 and this is their first foray into stand-alone retail. The store brings the same fashion experience as you’d get in all Topshop Topman stores globally, with product arriving on 203 Queen St’s floor at the same time as Topshop Topman Oxford Circus, 5th Avenue et al. We have over 300 new styles arriving weekly across womenswear, menswear, footwear, beauty and accessories, including the brands’ incredible designer collaborations.
It’s been a huge success and the build’s already started on our Wellington and Christchurch stores.
This story originally appeared in NZRetail magazine issue 741 December 2015 / January 2016