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Counting down to Christmas with advent calendar sales

  • News
  • December 4, 2015
  • Sarah Dunn
Counting down to Christmas with advent calendar sales

Marketing blog ‘Marketing Matters’ says advent calendars are a unique opportunity for brands to engage with their consumers through new and old mediums: “As long as you’re providing something of genuine use (whether it’s a product or service), there is a high likelihood of consumers wanting to engage with your brand, and continue doing so well beyond the festive season.”

The blog highlighted the rise of physical advent calendars filled with sample-sized beauty products. Only one example of these, from French skincare company L’Occitane en Prevence, seems to be available in New Zealand, but the trend is strong overseas.

Marketing Matters says beauty advent calendars hit the spot for consumers because they’re easy gifts for picky consumers, and double as a promotional opportunity for the brand.

Closer to home, Toyco, an independent toy store in Auckland, is running an advent calender sale online throughout December. Each day, it reveals a new toy or game to be given away to those who “like” the relevant posts on social media. Ecommerce firm Mighty Ape has a similar approach, placing each shopper who purchases an item from the site into a daily prize draw for high-value items.

Handbag-maker Deadly Ponies is running Christmas giveaways with a twist. In the #xmaskarma campaign, members of the public are asked to tag somebody who deserves a handbag in the relevant post on social media. The person whose name is selected wins a handbag for their nominee, and also goes into a draw to win all 12 handbags from the campaign. The overall winner will be drawn on December 16.
 


For the fifth year running Absolutely Positively Wellington has put together a city-wide calendar of 24 goodies to be dished out in the days leading up to Christmas. The calendar itself is an interactive visualisation which lets shoppers explore a highly detailed Wellington landscape, opening advent-style doors to access deals and discounts.

Absolutely Positively Wellington says the calendar has been highly successful in the past, saying redemptions for The Little Waffle Shop’s two-for-one waffle deal accounted for 25 percent of the shop’s total sales over the 2014 pre-Christmas period. Ruby Boutique offered $50 off a total spend of $250 and still racked up 36 redemptions.

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Mergers: Making it work

  • News
  • August 17, 2019
  • Jai Breitnauer
Mergers: Making it work

We took an in-depth look at recent retail mergers. Jai Breitnauer compiled all the advice from the feature into this handy guide on how to get one right.

Read more
 
 

Mergers: What about the staff?

  • News
  • August 16, 2019
  • Jai Breitnauer
Mergers: What about the staff?

As part of a recent look at retail mergers, Jai Breitnauer considers their effect on staff.

Read more
 
 

Walk Ethical: The new way to commit to providing a better workplace

  • Sponsored content
  • August 15, 2019
  • Sponsored content
Walk Ethical: The new way to commit to providing a better workplace

Colmar Brunton recently reported that over 90 percent of Kiwi consumers would stop buying goods and services from businesses found to be unethical. Walk Ethical is the new accreditation available for business to show they’re dedicated to ethical standards in the workplace.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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A Kiwi working abroad at Amazon and Microsoft talks Amazon Go

  • Technology
  • August 15, 2019
  • Idealog
A Kiwi working abroad at Amazon and Microsoft talks Amazon Go

Businesses across the board are now laser focused on how to create the best possible customer experience, but how do companies big and small ensure they’re placing people first? At the CX Conference 2019, Microsoft global industry marketing director of retail and consumer goods Catherine Brands shared her unique New Zealand insights from working at Amazon and Microsoft, including what it was like to be one of the founding team members to launch Amazon Go.

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Inside Allbirds' first New Zealand store

  • Design
  • August 15, 2019
  • Lara Wyatt
Inside Allbirds' first New Zealand store

Founded by New Zealander Tim Brown, sustainable sneaker company Allbirds went ahead and conquered the US market before opening on home territory. The first Kiwi Allbirds store launched in Auckland's Britomart today. The Register's sister publication Good was there to check it out.

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