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The silver screen still reigns supreme

  • News
  • November 16, 2015
  • Ben Matthews
The silver screen still reigns supreme

Although Reading Cinema has been in New Zealand for 14 years, it’s avoided Auckland. By cutting the price down to $10, Reading Cinema hopes to cater to both families and individuals. The cinema will also offer a more expensive premium option – the TITAN XC – which will feature 20m wide screen and a huge 3D sound system.

Although doomsayers claim cinema is a dead duck, the older generation has been tempted back to the silver screen with age-appropriate dramas. This comes as cinemas change tack, committing less to massive blockbusters aimed at younger people and more to nuanced dramas featuring older actors. These movies are also attractive to producers as they are cost-effective. “The King’s Speech”, a box-office success and critical hit from 2010, cost just $10 million to make while earning $260 million worldwide.

According to a 2015 Flicks.co.nz poll, cinema-goers are highly price-sensitive, meaning Reading’s cut-price tickets are likely to incentivise audiences effectively. Two thirds of respondents say they would be more likely to visit a cinema if ticket prices are dropped by just $4, while four fifths feel movie tickets are too expensive.

A demographic split is also evident in the Flicks poll, with younger respondents self-reporting as more likely to pirate a film. Fifty four percent of older respondents say they’ve never pirated a movie.

New Zealand’s cinema scene has also been affected by an increase in arthouse cinemas, such as Alice Cinematheque in Christchurch and Matakana Village Cinemas in Wellington. Cinemas of New Zealand, a website dedicated to promoting independent cinemas, says independent arthouse cinemas appeal to older people. Films shown at this type of cinema tend to be driven by critical response and word of mouth promotion. Unlike mainstream cinema chains, arthouse cinemas are usually independently owned and operated by New Zealanders.

Michael Putlack of Matakana Cinemas says movie audiences come in “ebbs and flows”, depending on the time of year and which films are screening. The cinema averages around 2 percent of total gross ticket sales for the country. He says the cinema tends to focus on older people, usually pensioners, and its content is tailored to appeal to them. He says it also caters for young people with kids’ movies screening as well. He says the cinema puts effort into its design, with one cinema having roses on the ceiling and another cinema having a chandelier. Unlike mainstream cinemas, Putlack says Matakana Cinemas focuses more on customer service by hiring people who enjoy movies.

LynnMall was New Zealand’s first American-style shopping mall when it opened in 1963. Listed property investors Kiwi Property bought the shopping mall in 2010. Centre manager Lauren Riley says there’s been an increased demand for dining and entertainment options. This follows the trend set by NorthWest mall last month, which also cited the same demands.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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