Close
 

Secret shopper: Jaquie Brown

  • News
  • November 25, 2015
  • The Register team
Secret shopper: Jaquie Brown

+ What was the last purchase you were excited about, and why? 

A new couch. We have had the same couch for over 10 years and got it from Target when we first moved in together. It’s been through years of being stomped and climbed on by the kids, having food mashed into it and things wiped off it. Her name is Maxine and she has been loyal but the love affair is over. It’s not her, it's us. (It’s sort of her, as her underside is broken and being held up with a dictionary.) 

+ Can you tell me about a retail experience you’ve had that was exciting or interesting?

I’m very excited by interiors at the moment and nice bits ‘n bobs to decorate the home. So I usually get quite excited when I’m in fancy interior stores. I love how things are displayed, it’s a feast for my eyes. Simon James Concept Store, Father Rabbit, Country Road Home, Superette, The Department Store, Gorman. I love it all. 

+ What was your worst retail experience?

I’m sorry to name and shame but here I go anyway: it was a shop in St Lukes that rhymes with ‘The Rody Rhop’. The girl working there just looked at me as if I was the worst person in the world and it was a major inconvenience to her that I was in the shop. It made me feel so bad, I never go in there now. Usually they are lovely but this one occasion really put me off. Sometimes that’s all it takes, one personal or non-personal experience and you are out of there.

+ Tell me about a purchase that's solved a problem for you.  

I’d been looking for a rug for ages but didn’t want to spend a lot. I was so happy to find what I was looking for at Gorman on Nuffield St. The staff were so wonderful and happy and welcoming and when we found that there was only the shop floor rug left in stock, they vacuumed it and gave me a discount and I was able to take it home, where it is now pride of place. 

+ Can you think of any item or service that would be useful to you but doesn't exist yet?

An app that collects information from stores so that if I’m looking for a pink jumper, for example, I can type that in and it can show me where I’ll find pink jumpers in the area I am in at that time. 

+ What’s an item that you’re planning on buying soon?

I’m not planning on buying anything actually. I’m in lockdown after the rug and couch. 

+ What's your favourite store? 

I don’t have one favourite store in Auckland, I love so many different ones for different reasons. Actually, I love Farro. Sometimes I find myself there up to three times a week just looking at all the nice jars of things, like a strange jar-loving weirdo. 

This story was originally published in NZ Retail magazine issue 740, October / November 2015.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

Direct sales: How multi-level marketing works

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: How multi-level marketing works

The $200 million-plus direct sales economy contains many lessons retailers can use. As part of a wider look at this thriving corner of retail, we created a quick explainer showing how this business model typically works.

Read more
 
 

Direct sales: Meet the upliners

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the upliners

We profiled different participants in the direct sales industry to find out what retailers can learn from them. Meet Isagenix distributors Adam Nesbitt and Bianca Bathurst.

Read more
 
 

Direct sales: Meet the business builder

  • News
  • April 18, 2019
  • Sarah Dunn
Direct sales: Meet the business builder

As part of a wider story looking at what retailers can learn from the direct sales industry, we profiled Isagenix distributor Ben Frost.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 
News

Leveling up: Exploring multi-level marketing in New Zealand

Is the $200 million-plus direct sales economy retail by another name or something different? Regardless, what can we learn from it?

 
 

A spectrum of retailers

  • Opinion
  • April 18, 2019
  • David Farrell
A spectrum of retailers

In recognition of April being Autism Awareness Month, retail commentator Dave Farrell considers the role of those on the spectrum in retail.

Read more
 

How on-trend is your retail business?

  • Sponsored Content
  • April 18, 2019
  • Sponsored content
How on-trend is your retail business?

New insights from Visa highlight five evolving trends emerging from savvy retailers around the world. We’ve taken these global trends and looked at how they are playing out with merchants in New Zealand, and we’d now like to hear what you think of them.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}