Close
 

Kiwi ecommerce outfit Onceit to open a pop-up store

  • News
  • November 5, 2015
  • Sarah Dunn
Kiwi ecommerce outfit Onceit to open a pop-up store

As the line between ecommerce and bricks and mortar blurs, retailers who began on the internet are beginning to experiment with physical stores. Amazon opened a pop-up store in New York city in time for last Christmas, and the year before it popped up in a kiosk at a mall in San Francisco.

Onceit founder Jay Goodey spoke with The Register this morning fresh from attending the Deloitte Fast 50 awards on Wednesday. The company just missed out on making it into the line-up of rapidly-growing companies this year but was ranked at number 48 in 2014.

Goodey says he’s been interested in opening a physical store for around a year. He says there’s a lot of merit in the bricks and mortar format, and is looking forward to implementing crossover opportunities like click and collect and having physical samples of goods in store.

“I’m pretty excited about that, blurring the lines between online and offline.”

His team pushed the “go” button on the 200 square metre pop-up store three weeks ago. Goodey says it will receive drops of new product twice each week to achieve a high turnover, and the team will try to maximise the amount of stock within the store.

“You’d be surprised at how much stock you can fit in that space.”

Goodey says the store will allow Onceit to stock certain brands which it can’t offer online for “various reasons”. Some labels won’t allow their products to be sold online, while distributors and importers for big international brands can also have strict rules for online sales.

“I think they’re a bit old school,” Goodey says.

The opening of Onceit’s pop-up store is timed to extend the tail of the store’s holiday rush. Goodey says in previous years, the website’s sales have started to drop off just after mid-December, but he hopes the store will keep demand high until Christmas Eve.

Goodey’s main concern is that the pop-up will sell out too quickly and the team won’t be able to replenish it fast enough: “That’s a good problem to have, I suppose.”

Onceit has a good arrangement with its landlord, and if the store works as well as Goodey hopes, he’ll look at keeping it on as a permanent outlet. He is already looking at rolling out two to three additional stores next year.

In the meantime, the Onceit website continues to charge ahead. The team has recently rolled out same-day dispatch for stock they have on hand, and are now doing up to 300 of these sales each day. Goodey also hopes to implement night deliveries after Christmas.

Amazon opened its first permanent store on the campus of Indiana’s Purdue University in February this year, and has this week introduced a bookstore at Seattle’s University Village. Like The Warehouse’s new micro-store in central Auckland, the Purdue outlet was more about allowing customers to pick up and drop off items they had already purchased online, but the bookstore is to stock around 6,000 titles.

UK fast fashion retailer Boohoo started as an ecommerce site nine years ago, but now has physical stores around the world. It opened its first pop-up store in London last year.

Boohoo co-founder and CEO Carol Kane has said that Boohoo’s model is based on newness, and the speed at which its stock moves means it doesn’t suit physical stores.

"We have 500 lines delivered every single week,” she told Women's Wear Daily. “You can't support what we do very easily in a store environment. You can have a collection here, but it's going out of stock as quick as it's going in."

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 

H&M's 2019 designer collab will be with Giambattista Valli

  • News
  • May 24, 2019
  • Sarah Dunn
H&M's 2019 designer collab will be with Giambattista Valli

H&M's designer collaborations are met with global consumer excitement. Last year, Moschino was the chosen brand, and for 2019, it's Paris-based Giambattista Valli.

Read more
 
 

Karen Walker brings back its preloved Dove Hospice pop-up

  • News
  • May 24, 2019
  • The Register team
Karen Walker brings back its preloved Dove Hospice pop-up

After a successful debut last year, Karen Walker is bringing back its Dove Hospice pop-up at the Newmarket 'Playpark' store. It will once again sell vintage hand-knitted items to fundraise for the hospice charity.

Read more
 
 

Countdown's Own wins April's Ad Impact award

  • News
  • May 23, 2019
  • StopPress Team
Countdown's Own wins April's Ad Impact award

With an April full of public holidays and potential long weekends, the month was a big and busy month for advertising. But Countdown's own-brand campaign surpassed the competition to be named the Colmar Brunton Ad Impact Award winner for April.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Regional rollercoaster
What does retail look like in 2019 for ...
Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

Kiwi fashion label Maggie Marilyn launches new website

  • News
  • May 23, 2019
  • The Register team
Kiwi fashion label Maggie Marilyn launches new website

The new website launched by New Zealand fashion label Maggie Marilyn prioritises transparency and sustainability.

Read more
 
 

Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

  • News
  • May 23, 2019
  • Courtney Devereux
Sharesies CEO Brooke Roberts talks what it takes to become a B Corp certified company

There’s a movement afoot globally to create more companies that balance purpose with profit and view business as a force for good. Called Certified B Corporations, companies that meet the highest standards of social and environmental performance, public transparency and legal accountability can become certified. As of April, Sharesies investment platform was the first financial company nationally to qualify for the B Corp certification, joining just 22 other New Zealand B Corp certified businesses. CEO Brooke Roberts talks us through the process, and the benefits for businesses in becoming certified.

Read more
 

The benefits of rewarding non-transactional activities

  • Opinion
  • May 23, 2019
  • Ros Netto
The benefits of rewarding non-transactional activities

Product and price is all very well, but retailers are increasingly seeking to avoid discounting by incentivising non-transactional behaviours instead. Ros Netto, consultant at Truth Customer Academy, shares some advice.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}