Trendwatch: Cat café market in Auckland heats up with newcomer, BaristaCats

  • News
  • October 23, 2015
  • Elly Strang
Trendwatch: Cat café market in Auckland heats up with newcomer, BaristaCats
Caturday cafe in Bangkok

BaristaCats has raised $80,000 from private investors, friends and family and is aiming to raise $15,000 via Pledge Me.

It has 23 days to go and has raised almost $8000 so far. BaristaCats says the café is ready to launch on 1 December.

Its planned opening address is 95 Queen St, right in the heart of the central city.

“The choice to locate BaristaCats in Auckland Central reflects the ever-increasing numbers of apartment-dwellers, office workers, shoppers, students, families, tourists and even cruise-ship visitors who now choose to live, work and play in the central city, many of whom do not have the space or the ability to keep their own pets,” it says.

The café promises customers will be able to share the company of more than ten cats.

The cats will be gradually introduced to the adoring public online to build up excitement for the opening.

The feline stars of the show are rescues being sourced through SPCA Auckland, Paws for Life, Franklin Cat Rescue and The Humane Society.

They’ll be located in a separate “lounge space” for customers to hang out with them, while an open-plan dining space nearby will have coffee and sandwiches available.

This is adhering to Auckland Council, MPI and SPCA guidelines, which includes New Zealand’s food safety rules.

The food safety rules ban kitties roaming around and sitting on customers’ laps while eating and drinking is taking place.

BaristaCats’ owner is Julia Whitehead, a lawyer and long-time fan of cats. She says she fell in love with cat cafes after visiting Thailand last year and experiencing them.

Cat cafes have become an international phenomenon.

Caturday cafe in Bangkok

Japan, which has many citizens living in pet-free apartments, has wholeheartedly embraced the trend and now has over 150 cat cafes.

America and Australia also jumped on board during 2014, while Lady Dinah’s Cat Emporium in London is too popular for its own good.

"We now have a booking system, because 20,000 people wanted to come into a 30-seat cafe all at the same time," Lady Dinah’s Cat Emporium founder Lauren Pears said to CNN.

Back in New Zealand, The Cat Lounge is due to open later this month in Glenfield on Auckland’s North Shore.

The café raised more than $36,000 on Kickstarter to launch the café.

It also has a feel-good cause behind it, as it will be stocked with 15 former stray and abandoned cats from non-profit organization Lonely Miaow.

Cat lovers in Auckland are certainly going to be well looked after – but what about fans of other animals?

Korea boasts not only cat, but dog and lamb cafes.

Considering New Zealand has high numbers of both, perhaps some entrepreneur will seize the opportunity.

​ ​

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.


Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

Read more

Retailers gather for insights at NZ Retail and The Register's breakfast

  • News
  • March 21, 2019
  • The Register
Retailers gather for insights at NZ Retail and The Register's breakfast

NZ Retail and The Register’s sales and marketing breakfast saw dozens of Kiwi retailers come together to network, sharing tips and tricks and absorbing expert advice.

Read more

Who stole Christmas?

  • News
  • March 21, 2019
  • Kelly Withers
Who stole Christmas?

Results are starting to trickle in from Christmas 2018/2019, and for many retailers, they're a little disappointing. Paydar chief executive and co-founder Kelly Withers explores the data.

Read more

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Concept to closet
Business coverage of New Zealand Fashion Week.
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
The future is bright
We spoke with four retailers in their twenties ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...

Chinese businesspeople raise millions for Christchurch victims

  • News
  • March 21, 2019
  • Radio New Zealand
Chinese businesspeople raise millions for Christchurch victims

A group of visiting Chinese businesspeople have raised $2.35 million for victims of the Christchurch mass shooting.

Read more

The Retail NZ Awards: What does it take to be a winning retailer?

Take this time to shine with the upcoming Retail NZ awards, a chance to show the retail industry what makes your business stand out. No ...


Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

  • News
  • March 20, 2019
  • Sarah Dunn
Hunting & Fishing New Zealand voluntarily pulls military-style assault weapons from sale

In the wake of the attack on Christchurch’s Muslim community on March 15, strong calls for changes to New Zealand’s gun last have been made. Trade Me was the first retailer to act, halting the sale of all semi-automatic weapons on its platform, and it has now been joined by Hunting & Fishing New Zealand.

Read more
Next page
Results for
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

The Register

Content marketing/advertising? Email or call 022 639 3004

View Media Kit