The Shop was touted as the first shop in New Zealand to begin selling fast fashion global brand Zara.
After much fanfare, the shop opened in August but closed within little over a week.
The reason for the store’s closure has been shrouded in mystery.
At the time of closing, a Milford Centre spokesperson said it had closed due to unforeseen circumstances, while a sign on the door said the same thing.
On September 25, the Milford Centre announced The Shop had finally reopened, but this time stocking Massimo Dutti, a Spanish clothes manufacturing company; Miss Sixty, an Italian fashion brand and Stitch Ministry, a New Zealand fashion label produced by Jason Gitman, one of the owners of The Shop.
Milford Centre gave no explanation for why the store closed or why Zara is no longer available instore in its newsletter and website post.
According to Stuff, Stitch Ministry went under in 2010, but the company’s latest filing on the Companies Office was in March this year.
It also has an active Facebook page promoting its Winter 2015 range.
It seems clear that Stitch Ministry has been revived - Kirkcaldie & Stains announced this month it is also stocking the brand.
The other owner of The Shop is Rianda Gitmans.
The Gitmans are directors of Gitmans Limited, an Auckland clothing firm that manufactures and supplies garments to fashion brands across Australasia.
The Gitmans’ website says they have an in-depth understanding of the retail market and leading global fashion trends.
The Gitmans weren’t available for comment about The Shop’s reopening when contacted by The Register.
Despite The Shop no longer stocking Zara, fans of the brand shouldn’t despair - rumours have long been swirling that it’s been eyeing up a standalone store in New Zealand.
With H&M having recently announced it’s coming to New Zealand, Zara might decide now is the right time to test the waters.