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Nelson-made eco-bags being snapped up by shoppers

  • News
  • October 12, 2015
  • Elly Strang
Nelson-made eco-bags being snapped up by shoppers

Co-founder Emma Saunders says herself and Rylee Pettersson were inspired to create the reusable produce bags after discovering a gap in the New Zealand market.

Having a store at Nelson’s Saturday Market also helped, she says, as they could converse with customers and hear their thoughts on food packaging.

“There is a feeling of people having reached saturation point,” Saunders says.

“Plastic Free July was an eye opener to many, with large supermarket chains targeted in particular for wrapping up one piece of fruit on a tray and then Glad Wrapped, for example.

“Habitually people have grabbed plastic bags for years now with very little thought as to the process of production.”

She says often, people aren’t motivated to change their shopping habits until they’re challenged about what they buy, do or see.

“It often helps if an alternative option is available, and The Green Collective is aiming to provide choice for consumers. Through our branding and colours we want this experience to be fun, proving you don't have to be beige to be eco [friendly].”

The Green Collective’s ‘Goodie’ bags are designed first and foremost to put produce in, but can also be used for other purposes.

People have been known to use them to wash delicates, make DIY loofahs, use them as a nappy totes and even make cheeses and nut milks.

There is also the recent addition of ‘Loot’ bags, which are made of 100 percent organic cotton and can be used to hold bulk items like flour, grains and seeds.

Over 2000 bags have been sold so far in stores the bags are stocked in, which include supermarkets, like Fresh Choice Richmond, to gift stores like Ecomoon Boutique.

Sales are especially strong at Fresh Choice, with over half of the bags delivered already sold in under two weeks.

Saunders says small to medium sized stores can be niche enough to be flexible to offer local, alternative choices they know their customers want, which sets them apart from larger chains.

Staff also are fans of the eco-bags, she says.

“The checkout operators love them as they are strong, easy to see through and the drawstring means no items roll off the counter,” Saunders says.

“They are often excited to see them and comment to customers. This in turn provides the 'feel good' factor and encourages people in line to see what the fuss is about.”

There is a growing consumer group within New Zealand that opposes plastic bag use by retailers.

A petition to phase out single-use plastic bags in New Zealand has over 16,000 signatures, just over halfway from its goal of 25,000.

Meanwhile, public place recycling scheme manager Lyn Mayes says New Zealanders use more than 1.6 billion plastic bags in their home every year.

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Eat my Lunch opens its first physical store

  • News
  • July 23, 2019
  • Courtney Devereux
Eat my Lunch opens its first physical store

The popular buy one give one model of Eat My Lunch has officially opened its first retail store in Auckland’s downtown Britomart. The store maintains its charity initiative, supplying a Kiwi kid lunch with every $14 spent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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