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Trend watch: flavoured milky madness in NZ

  • News
  • September 2, 2015
  • Elly Strang
Trend watch: flavoured milky madness in NZ

The launch of Lewis Road Creamery’s vanilla and coffee flavoured milks hasn’t been met with the same fervour as last year, but that kind of craziness is hard to match - or consciously create.

Within eight weeks of its launch on October 1 last year, sales of the Whittaker chocolate infused milk had ramped up from an initial 1000 litres per week to 31,000 litres.

Security guards were installed on supermarket aisles to ensure nobody took more than one to two bottles, while black market bottles were snapped up for a hefty figure on Trade Me.

Impostor Lewis Road Creamery chocolate milks were even discovered at a dairy.

Lewis Road Creamery founder Peter Cullinane maintains he had no idea that Kiwis were about to become obsessed with his bottles of chocolate milk.

Now the “crack milk” craze has had a year or so to settle, the brand appears to have done a bit of crowdsourcing to get inspiration for its new flavours.

On a survey to become a VIP of Lewis Road Creamery on its Facebook page, customers are asked to list their three favourite milk flavours, as well as the three products they’d like to see the company produce next.

Vanilla and coffee flavours must’ve been hot favourites, as they’re the latest addition to the Lewis Road Creamery family.

The vanilla flavour is a brand collaboration with Heilala Vanilla, a Tauranga-based company that sources its vanilla beans from the South Pacific.

The coffee flavour is a collaboration with Coffee Supreme, a Wellington-based specialty coffee roaster.

Food collaborations are getting to be quite a big deal – Whittaker’s and Griffins have done the 100s and 1000s chocolate, L&P chocolate and Jelly Tip biscuits and chocolate.

Cadbury recently teamed up with Vegemite for an eye-wateringly bad Vegemite flavoured chocolate bar, while Marmite joined forces with Abe’s Bagel Crisps.

Back in the day, Primo milk was repping the trend early with its interesting Pineapple Lumps concoction.

Meanwhile, in the present-day milk market, a competitor is vying for health-conscious milk fans who want to go dairy free.

Little Island Coconut Creamery has both a chocolate and regular flavoured coconut milk, much like its dairy cohort.

Co-founder James Crow says they only found out last minute that they’d be launching the same week as Lewis Road Creamery.

“We started off making our coconut milks fresh, twice a week, back in April and planned to roll out across the country but didn’t know until last week that we would be launching the same week as our dairy cohorts,” Crow says.

The products tap into a growing sector of people choosing to go dairy free due to ethics, milk allergies or niche diets.

In the US, the dairy free sector was worth US$2 billion in 2013. 

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Restaurant Brands turns 22

  • News
  • March 26, 2019
  • Sarah Dunn
Restaurant Brands turns 22

As it prepares to celebrate its 22nd birthday, the listed corporate franchisor foresees a sunny future for the three – soon to be four - multi-site branded food retail chains it manages in New Zealand.

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Linwood businesses struggle in mosque attack aftermath

  • News
  • March 26, 2019
  • Radio New Zealand
Linwood businesses struggle in mosque attack aftermath

A group of Christchurch businesses are struggling to get back on their feet after the attack on their neighbouring Linwood Mosque. Photo: RNZ / Katie Todd

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Farmers account awarded to Clemenger Group

  • News
  • March 26, 2019
  • StopPress Team
Farmers account awarded to Clemenger Group

99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Hemp products go beyond the specialty shelves

  • News
  • March 25, 2019
  • Sarah Dunn
Hemp products go beyond the specialty shelves

Since hemp seeds’ legalisation for growing, manufacture and sale in November 2018, supermarkets have quickly pivoted to include hemp products such as protein powder in their health food and specialty sections, but the trendy ingredient has already found its way into mainstream product categories.

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No longer just for hippies: Is hemp the next coconut oil?

  • News
  • March 25, 2019
  • Sarah Dunn
No longer just for hippies: Is hemp the next coconut oil?

The Naturally Good Expo, held over June 2 – 3 in Sydney, will bring retailers, brands and practitioners together to learn about all things healthy, organic and natural. Among the topics discussed by industry leaders at the expo is the recent legalisation of hemp – it’s popping up everywhere. We asked John Leith of supplier Hemp Oz and speaker Susan Tapper of Holistic Marketing Healthy Sales for more information about this exciting new product category.

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Military-style semi-automatics ban announced

  • News
  • March 21, 2019
  • The Register team
Military-style semi-automatics ban announced

As of 3pm on March 21, a wide range of semi-automatic weapons have been reclassified under section 74A(c) of the Arms Act as requiring an E endorsement on a firearms license. This means they can no longer be sold to those with A-category gun licenses, and their purchase now requires police approval.

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