Chief executive Stephen Smith says 1Above’s vision is to “establish, develop and lead the flight wellness category globally.”
He says there were 3.3 billion air passengers in 2014, with annual growth of 4 percent. 1Above’s strategy is to concentrate on multi-store airport retailers, along with specialty retailers such as pharmacy and nutrition outlets.
We asked Smith some questions about airport retail.
A colleague of ours recently had difficulty getting a bottle of 1Above on board an international flight. What challenges have international flight restrictions posed to 1Above?
We do sometimes hear of cases where all liquids are taken from passengers. Operating within the airport environment means at times security levels are raised or lowered depending on various global situations. That’s why we have developed our tablet range to help our customers ensure this doesn’t happen.
How has 1Above evolved to get around these challenges?
1Above developed a range of effervescent tablets that can be added to water once on board. They are also convenient to take with you and use beyond just one flight. We also have a 100ml concentrate that consumers can pack.
What are some aspects of airport retailing that retailers should consider before moving into this market?
Airports are great places to retail as all the tailwinds point to more passengers on planes, and airports are working hard to ensure travellers spend more time enjoying the experience. This means captive audiences who want to shop. There are some considerations to think through such as long opening hours (1Above is open 20 hours per day), many nationalities so you need to offer staff who can speak the main travellers’ languages or tools to help, and multiple currencies. All in all, though, airports are great places to do business!