Close
 

The bugbears and benefits of airport retail

  • News
  • September 10, 2015
  • Sarah Dunn
The bugbears and benefits of airport retail
Image: Insight Creative

Chief executive Stephen Smith says 1Above’s vision is to “establish, develop and lead the flight wellness category globally.”

He says there were 3.3 billion air passengers in 2014, with annual growth of 4 percent. 1Above’s strategy is to concentrate on multi-store airport retailers, along with specialty retailers such as pharmacy and nutrition outlets.

We asked Smith some questions about airport retail.

A colleague of ours recently had difficulty getting a bottle of 1Above on board an international flight. What challenges have international flight restrictions posed to 1Above?

We do sometimes hear of cases where all liquids are taken from passengers. Operating within the airport environment means at times security levels are raised or lowered depending on various global situations. That’s why we have developed our tablet range to help our customers ensure this doesn’t happen.

How has 1Above evolved to get around these challenges?

1Above developed a range of effervescent tablets that can be added to water once on board. They are also convenient to take with you and use beyond just one flight. We also have a 100ml concentrate that consumers can pack.

What are some aspects of airport retailing that retailers should consider before moving into this market?

Airports are great places to retail as all the tailwinds point to more passengers on planes, and airports are working hard to ensure travellers spend more time enjoying the experience. This means captive audiences who want to shop. There are some considerations to think through such as long opening hours (1Above is open 20 hours per day), many nationalities so you need to offer staff who can speak the main travellers’ languages or tools to help, and multiple currencies. All in all, though, airports are great places to do business! 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Design

Pams Pantry: The groundbreaking convenience store shaking up rural Canterbury

Dairies have a special place in the hearts of heartland New Zealanders, but now there’s a new format in town.

 
 
News

Diamonds in a rhinestone world: How jewellers are holding fast

Pricier products from retail’s apparel segment are often described as an ‘investment purchase’, but finance professionals would disagree on most counts – except when it ...

 
 

Come and celebrate our industry with the who’s who of retail

  • News
  • September 19, 2019
  • The Register team
Come and celebrate our industry with the who’s who of retail

Our Gem Retail Hotlist is about celebrating the vitality and innovation of New Zealand’s retail sector. Get your free ticket and join our industry’s top retailers for the networking event of the year.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

The simple excitement of inflatable advertising

  • News
  • September 17, 2019
  • Courtney Devereux
The simple excitement of inflatable advertising

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers.Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.

Read more
 
 
News

Tourism’s changing landscape

When we last looked at tourism back in 2016, the general vibe was positive. Smaller town retailers were starting to again hear the hum of ...

 

Selling memories in the tourist market

  • Opinion
  • September 17, 2019
  • Sarah Dunn
Selling memories in the tourist market

NZ Retail editor and associate publisher Sarah Dunn invites retailers to consider the real significance of souvenirs: Tourists aren't just buying products, but keepsakes that carry their memories of a great holiday.

Read more
 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}