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Tapping into ‘retail magic’ with visual merchandising

  • News
  • August 31, 2015
  • Sarah Dunn
Tapping into ‘retail magic’ with visual merchandising

The rise in ecommerce has given retailers with bricks and mortar stores a chance to offer customers something different, Aston says, as the theatre of visual merchandising is not available online: “It’s about customers touching and engaging with products, admiring and desiring products.”

That being said, Aston says retailers must now work much harder than they did 20 years ago at impressing customers as they have become desensitised to the “Wow” factor. She says inexperience is no excuse.

“I have heard over and over again, ‘No, I can’t do visual merchandising because I don’t have a creative bone in my body.’ You do.”

Describing the right atmosphere to aim for, Aston speaks of a successful farmer’s market – busy, vibrant, buzzing – and the “explosion of colour” in a garden centre during springtime.

Aston’s top tips for creating a display:

  • Clutter will overwhelm customers, particularly women. Overwhelmed customers become reluctant customers, and reluctant customers leave the store.
  • Sensory overload defeats the purpose of creating a display.
  • Successful merchandising is about simplifying choices and doing some of the thinking for the client. The more thinking you do for the customer, the more you can increase sales by being suggestive with selling.

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Gem Retail Hotlist: Introducing Hunting Ground

  • News
  • December 10, 2019
  • Jai Breitnauer
Gem Retail Hotlist: Introducing Hunting Ground

At the Gem Retail Hotlist, Hunting Ground picked up the 'Hottest retail business under two years in operation' award. Here's how they did it.

Read more
 
 

Black Friday – The results are in

  • News
  • December 9, 2019
  • Makayla Wallace-Tidd
Black Friday – The results are in

Black Friday 2019 was predicted to be the biggest sales event of its kind since the tradition was introduced to New Zealand around 11 years ago. So how did retailers do?

Read more
 
 

Gem Retail Hotlist: Moore Wilson's shows us how it's done

  • News
  • December 9, 2019
  • Sarah Dunn
Gem Retail Hotlist: Moore Wilson's shows us how it's done

Wellington heritage grocery Moore Wilson's took out the award for 'Hottest retail business over 20 years in operation' at the Gem Retail Hotlist. Here's how they've managed to keep it fresh.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Three weeks until Christmas! How can retailers maximise sales?

  • News
  • December 6, 2019
  • Rachel Helyer Donaldson
Three weeks until Christmas! How can retailers maximise sales?

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Maggie Marilyn launches a new affordable basics line

  • News
  • December 6, 2019
  • Carolyn Enting
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Introducing New Zealand label Maggie Marilyn's basics line, Somewhere by Maggie Marilyn.

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Gem Retail Hotlist: LookDepot stands out

  • News
  • December 6, 2019
  • Sarah Dunn
Gem Retail Hotlist: LookDepot stands out

In the Gem Retail Hotlist, LookDepot scored the 'Hottest service provider' award. We looked into what makes it stand apart from the competition.

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