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Say a little prayer: Little Shop is back

  • News
  • August 24, 2015
  • Sarah Dunn
Say a little prayer: Little Shop is back

Last year, Little Shop madness swept New Zealand as children (and more than a few adults) scrambled to collect the full set of miniature groceries. A Trade Me search for “Little Shop New World” still returns more than 1900 hits, and at the height of their popularity last year, complete sets of the free items sold for more than $500.

Steve Bayliss, general manager of marketing for Foodstuffs New Zealand, told Stuff news that the promotion had been great for customer engagement.

New World has remixed the collection to encompass emerging restaurant trends. London “food architects” Bompas & Parr have contributed to the Little Kitchen line in the form of food experiments which can be recreated at home.

Customers will receive a sealed package containing a mini grocery collectable and a Little Kitchen activity or ‘Lab Note’ with every $40 spent at New World.

Sam Bompas and Harry Parr are best known for their glow in the dark jelly, flavoured fireworks and London landmarks made from jelly.

Bompas says Kiwi kids will be able to turn everyday household products into creations like glow the dark ice cream, flavoured clouds and musical sausages using the Little Kitchen products.

“We are passionate about the history of food and incorporating crazy ideas into every one of our projects. We were delighted when New World approached us to help them bring to life this year’s promotion and we have really challenged ourselves to think creatively when we designed some of the experiments,” he says.

Bayliss says New World wanted to centre this year’s collectable promotion around the kitchen.

“We’ve made sure that we kept the favourite aspects from the previous campaigns, the mini collectables, but this year they have been given a makeover,” he says.

There are 38 new collectables in Little Kitchen. They include kitchen items such as cupcake baking sets, fun character utensils, cookie cutters, and a pig and chicken chopping board set. In a nod to Bompas & Parr, each boasts its own special effect, such as glow in the dark, scratch and sniff panels, colour changes with temperature and sound elements.

There will also be limited edition bonus mini collectables, to be discovered across the campaign. 

The lab notes are aimed at using shoppers’ enthusiasm for New World’s collectable items to convert them into buying their full-sized equivalents. They encourage families to purchase the retail items and use them in experiments - making bubble art out of Morning Fresh dishwashing liquid, for example.  

Sealord issued a release last week saying its Little Boat campaign in the Little Shop promotion last year won gold at the 2015 APMA Star Awards. The Little Boat line exceeded sales targets by 300 percent.

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InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

  • News
  • July 18, 2019
  • The Register team
InStyle names All Is For All’s Grace Stratton a ‘Badass Woman’

Grace Stratton, the 20-year-old founder of specialty ecommerce site All Is For All, has been named one of 50 global Badass Women by US glossy magazine InStyle. The list includes international celebrities like Mindy Kaling and businesspeople like Stitch Fix chief executive Katrina Lake.

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Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

  • Opinion
  • July 18, 2019
  • Elly Strang
Wellbeing in the workplace: Here's how its affecting your staff, and your bottom line

Idealog editor Elly Strang recently spoke at the Magazine Publishers Association conference about the importance of wellbeing in the workplace, and the key takeaways from Wellness Month. She shares why it shouldn't be thought of as a luxury nice-to-have, like yoga classes, as research is showing it impacts on your bottom line, as well as some tips on how to create change in the workplace.

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How HomeAR is incorporating AR into architecture design

  • technology
  • July 18, 2019
  • Courtney Devereux
How HomeAR is incorporating AR into architecture design

Many people struggle to envision plans from simple 2D renders and floor plans, as without a designer's eye, filling in blanks from imagination isn’t the most reliable method when it comes to something as important as building a brand-new home or store. Reactar has launched an augmented reality-based platform, HomeAR, to counteract this, which allows users to see and engage with homes in a virtual way, making the very personal process more reliable.

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Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
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Simon West is the new chief executive of Torpedo7

  • Who's Where
  • July 18, 2019
Simon West is the new chief executive of Torpedo7

Simon West, who has 20 years' experience leading companies like Ezibuy, has been appointed the chief executive of The Warehouse Group's outdoor retailer Torpedo7.

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Bay of Plenty D2C Saltysea opens its first store

  • Design
  • July 17, 2019
  • Sarah Dunn
Bay of Plenty D2C Saltysea opens its first store

Stephanie Saxton has been selling cheeky swimsuits and ethical activewear online out of Bay of Plenty's Athenree since 2018. She's now opened Saltysea's first bricks and mortar store, the Salty Collective.

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What the investment community thinks Kiwi businesses lead on the world stage with

  • News
  • July 16, 2019
  • Idealog
What the investment community thinks Kiwi businesses lead on the world stage with

Every business goes through a life cycle: start-up, growth, maturity and renewal, rebirth or decline. Once you’ve made it past the juicy, creative ideation stage and into the growth and maturity stage, the time for many comes to seek investment. But what do investors look for beyond a commercial return? And what do investors think New Zealand companies excel at when compared to our neighbouring countries around the world? Executive director of the Angel Association of New Zealand Suse Reynolds shares her top tips for those who are looking for investment.

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