Close
 

Trend watch: rice up your life

  • News
  • August 12, 2015
  • Elly Strang
Trend watch: rice up your life

The New Zealand palate has typically been defined by English-style food: fish and chips, Watties tomato sauce, Weetbix, pavlovas, pies and the like.

But it seems as though what’s on the menu for Kiwis is changing and diversifying as New Zealand becomes more of a multicultural society.

Case in point: Fast food chain KFC, frequented by patrons who are hungover and in need of a greasy bucket of fried chicken, has stepped up and begun offering rice on its menu.

Part of the inspiration behind the move was no doubt to bring them a little extra publicity, but at least it’s healthier than KFC’s previous stunts, which includes the ‘Double Down’ burger.

The calorie-filled creation consisted of two chicken fillets encasing bacon, two types of melted cheese, and sauce.

KFC says it’s added rice to the menu to cater to New Zealand’s changing cultural demographic, as overall rice consumption has increased 30 percent since 2005.

Kiwis now eat 16,401 tonnes of it, or 3.56 kgs each year.

This corresponds with recent statistics surrounding New Zealand’s increasing Asian population.

Statistics New Zealand found that in 2013, there were 171,411 people in New Zealand that identified as Chinese (4.3 percent).

A further 155,178 people identified as Indian (3.9 percent).

The survey showed the Asian population in New Zealand continued to grow, almost doubling in size since 2001 to 11.8 percent.

KFC’s marketing director Clark Wilson says the company decided to put rice on the menu after research showed rice is a staple food item for many Kiwi families.

The result is the Rice Box meal (pictured) which is somewhat of a cultural melting pot in itself. It boasts popcorn chicken, rice, spring onion and carrots.

“While this is the first time rice has been made available on the menu down under, Rice Box meals have been well received in other markets,” Wilson says.

They aren’t the first to make their food offering more multicultural.

Foodstuffs also made targeted product changes in “ethnoburbs”, or multi-ethnic communities.

Foodstuffs North Island general manager of merchandise Baden Ngan Kee told The Register the company has observed clusters of particular ethnic populations and is looking at better ways to serve them.

He said to cater to the growing Asian community in Albany and the North Shore, two Pak’n Save stores were offering whole fish on ice, as the Asian community likes to have whole fish that’s been scaled and gutted.

Several New World and Pak’n Save stores also have goat meat and Indian herbs and spices to cater to the customer demographic in the area.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

 
Sponsored Content

New Zealand loyalty program members want rewards quickly

Research reveals New Zealanders are getting value from their programs.

 
 
Design

Torpedo7 evolves its bricks and mortar strategy

Torpedo7’s new flagship at Westfield Newmarket represents the next step in the evolution of this former pureplay’s bricks and mortar strategy.

 
 

Visual merchandising tips from top designer Kris Ericksen

  • Design
  • October 9, 2019
  • Sarah Dunn
Visual merchandising tips from top designer Kris Ericksen

The Judge’s Choice award for the Welly Loves WOW Window Dressing Competition this year went to Danish jewellery retailer Dyrberg/Kern’s luminous window display. The designer behind it, Kris Ericksen of Plato Design, shares some tips on how to put together a stunning piece of visual merchandising.

Read more
 

Social scoreboard

Zavy and The Register have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

 
topics
Concept to closet
Business coverage of New Zealand Fashion Week.
Regional rollercoaster
What does retail look like in 2019 for ...
Town centres
A positive retail environment over the past 12 ...
Amazon Arrival
Keeping up with all things Amazon as it ...
The Retail Yearbook 2017
As we battle our way through the busiest ...
The future is bright
We spoke with four retailers in their twenties ...
Hospitality enhancing retail
Some think food and integrated hospitality offerings will ...
Spotlight on signage
At first glance, the humble in-store sign might ...
Red Awards 2016
The Red Awards for retail interior design celebrate ...
Auckland Unitary Plan
Auckland is changing. The Unitary Plan will decide ...
How to open a store
Sarah Dunn considers what it would take to ...
All things to all people
Kiwi retailers share their omnichannel strategies.
Rising stars
Retail's top young achievers.
Delivering on your promises
The sale isn't over until your item is ...
Retail in heartland New Zealand
Retailers keep the regions pumping, but how strong ...
Sisterhood
Women in retail help one another. We spoke ...
The changing face of retail
Shifting demographics are creating big changes in New ...
The retail yearbook
With the help of experts in the retail ...
Retail rogues
We put the spotlight on staff training. Jai ...
Here come the giants
Topshop has arrived in Auckland’s CBD, David Jones ...
From retail to e-tail
Ecommerce has become part of the way mainstream ...
Loyalty in the digital age
How are retailers maintaining loyalty? Sarah Dunn, Elly ...
Window shopping: A spotlight on social media
Sarah Dunn and Elly Strang look at how ...
The Innovators | In partnership with Spark Business
Technology is rapidly changing the retail industry as ...
 

The Kai Box talks plant-based business

  • News
  • October 9, 2019
  • Sarah Dunn
The Kai Box talks plant-based business

Auckland-based vegan food company The Kai Box is riding a wave of consumer interest in plant-based food. Co-founder John Mellows shares some thoughts on the popularity of veganism with us.

Read more
 
 

Peek inside the new Sass & Bide store at Westfield Newmarket

  • Design
  • October 8, 2019
Peek inside the new Sass & Bide store at Westfield Newmarket

The new flagship at Westfield Newmarket is Australian label Sass & Bide’s third in New Zealand and 16th in total. Take a look at its fit-out in our gallery below.

Read more
 
Sponsored content

Zoe & Morgan talk music

Our friends at OneMusic caught up with the lovelies at Zoe & Morgan to learn about what makes their stores hum.

 
Next page
Results for
Topics
Jobs
About us.

The Register provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise
The Register

editor@theregister.co.nz

Content marketing/advertising? Email anita.hayhoe@icg.co.nz or call 022 639 3004

View Media Kit

}